You’ve heard it before: our market is different. Well, that might not be true for most other cities, but for those who know Santa Clarita, we are a community that is truly unique. Our valley now has 280,000 residents and a median annual family income of $82,386, but it still has a small town atmosphere.
Imagine a community with only one local radio station, one local newspaper, one city council, one chamber of commerce, one community college and one auto row. You’ve discovered Santa Clarita, a community that is very self-contained and very much “one of a kind.” We are part of the Los Angeles metropolitan region, only thirty minutes from the center of the second largest city in the United States, but we feel like a small town in the Midwest.
What that means for you is the ability to easily integrate your business into our community. You can become the brand in your category. By choosing the right target for your business, then designing a compelling marketing campaign, you can achieve incredible results on a limited budget.
KHTS AM-1220 radio and our website, www.hometownstation.com are two effective promotional vehicles you may use to powerfully market your business in Santa Clarita. We will design a marketing campaign that will get you results, not just over our airwaves and website, but utilizing many of the other promotional opportunities available to you in our unique, self-contained Santa Clarita Valley.
KHTS AM-1220 is Santa Clarita’s only local radio station. Our format is how radio used to sound: community involvement with a mixture of local news, talk, adult-contemporary music and sports. We are focused on Santa Clarita. Our programming is local, mixed in with national news from CNN. Along with Santa Clarita high school sports, including football and basketball play-by-play, we carry all the Los Angeles Dodger baseball and Los Angeles Kings Hockey games, as an official affiliate.
Morning and afternoon drive are the “go-to” times for our listeners. We deliver local traffic six times per hour. Unlike the Los Angeles radio stations that are forced to cover the entire Southern California region, we focus on the Santa Clarita commute, concentrating on the freeways and surface streets that impact our listeners. Our drive time programs are fast-paced, mixing in local news, traffic, weather and sports, along with CNN national news, special short features and adult contemporary music. During midday, KHTS has a number of weekly locally produced talk shows, along with special “more music hours.”
Our audience is made up of people like you; approximately 40,000 local business owners, parents, teachers and homeowners tune in each week. Listeners are waking up to KHTS to learn about traffic conditions and local news, sports and weather in their own hometown.
They are listening throughout the day as they travel around Santa Clarita in their cars, driving to work, dropping their kids off at school, piano lessons and soccer practice. They want to stay informed. They want to feel part of their community. They want to know what they can do with their family over the weekend and they want to know if they are faced with any traffic challenges as they drive around our valley. If there’s an emergency, whether it’s isolated or major, KHTS and hometownstation.com are the place for the latest information.
KHTS excels with emergency coverage and breaking news and has earned a reputation as the trusted source for guiding our community through the disaster. Whatever impacts our community; fires, floods, snow shutting down our freeways, power failures, SigAlerts, sinkholes, helicopter crashes…KHTS is on it, sharing the information over our airwaves, on our website, via email and text alerts and on our news scrolls fed to hundreds of other local websites.
The KHTS website, www.hometownstation.com is one of the Valley’s most dynamic and viewed websites, receiving close to 100,000 unique visitors per month viewing more than 70,000 pages per day. Our website is the go-to place for local news, immediate emergency coverage and to learn about the latest activities available around Santa Clarita.
Our KHTS Community Resource Kiosk permanently sits at the inside entrance to the Westfield Valencia Town Center, right opposite the food court. We broadcast many of our talk shows, interviews and special events from the kiosk throughout the week. Our electronic sign flashes local news stories and our kiosk staff serve as community ambassadors for the radio station.
Our newest addition to the KHTS marketing mix is our daily email news briefs and emergency email and text alerts. These are read by over 10,000 local residents interested in news about our Valley. Hundreds of more loyal fans of these emails are being added every week.
Marketing With KHTS AM 1220
Whether you are a small, medium or large business, if you want to reach our local residents and our business community, KHTS will design a custom marketing plan to give you the greatest impact within an affordable budget.
We don’t just air radio commercials for your business. Our KHTS marketing specialists will analyze your current marketing strategies, integrating your already effective advertising with additional online, over-the-air and promotional campaigns.
We will work within your budget and embellish the marketing components that are already working for you. We’ll weed out the ineffective ones and integrate a new campaign that will highlight your strengths and achieve the greatest impact. We will design a radio and internet campaign that will deliver results with a compelling, consistent message.
To learn more and schedule a marketing analysis for your company, call Jeri Seratti-Goldman at KHTS radio, (661) 298-1220 or email us at email@example.com