Central Park has been selected for “Heart Your Park,” a program introduced as part of Macy’s “Secret Garden” campaign, which aims to raise awareness and dollars for local parks across the country. From March 7 to March 31, customers at Macy’s in the Westfield Valencia Town Center can donate $1 or more at the register, with 100 percent of the donations benefiting Central Park. To further spread the love, Macy’s will match the total customer donation across all stores, dollar for dollar, up to $250,000 in total.
Central Park is one of more than 550 parks nationwide that will benefit from Macy’s “Heart Your Park” program this spring. In partnership with the National Recreation and Park Association (NRPA), the national non-profit organization dedicated to the advancement of community parks, recreation and conservation, Macy’s stores across the country have each selected a local park or green space in their community to support through the program. Donations can go toward making improvements, such as maintaining trails, playgrounds, and ball fields, and everything in between.
“The City of Santa Clarita is dedicated to ensuring local residents enjoy quality recreation opportunities, including more than 30 beautiful parks and recreation facilities citywide,” said City of Santa Clarita Parks Director, Rick Gould. “We are thrilled to partner with Macy’s and NRPA for “Heart Your Park” this spring and are excited about the increased funding and attention the program will bring to Central Park, which is an incredible asset to the community, from youth sports to popular City events like Concerts in the Park.”
“Heart Your Park” is part of Macy’s “Secret Garden” spring campaign that will come to life at Macy’s stores and on macys.com with an infusion of garden-inspired merchandise, special promotions and events. For more information on “Secret Garden,” visit macys.com/secretgarden. For a full list of the parks benefiting from Macy’s “Heart Your Park,” visit macys.com/parks.
Macy’s, the largest retail brand of Macy’s, Inc. (NYSE:M), delivers fashion and affordable luxury to customers at approximately 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at macys.com. Via its stores, e-commerce site, mobile and social platforms, Macy’s offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy’s is known for such epic events as Macy’s 4th of July Fireworks® and the Macy’s Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy’s flagship stores — including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, Dadeland in Miami and South Coast Plaza in southern California — are known internationally and leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers, employees and Macy’s Foundation, Macy’s helps strengthen communities by supporting local and national charities giving more than $70 million each year to help make a difference in the lives of our customers.
For Macy’s media materials, including images and contacts, please visit macys.com/pressroom.
About National Recreation and Park Association
The National Recreation and Park Association is a national not-for-profit organization dedicated to advancing park, recreation and conservation efforts that enhance quality of life for all people. Through its network of 40,000 recreation and park professionals and citizens, NRPA encourages the promotion of healthy and active lifestyles, conservation initiatives and equitable access to parks and public space. For more information, visit www.NRPA.org. For digital access to NRPA’s flagship publication, Parks & Recreation, visit www.parksandrecreation.org.