Cheri Fleming was born and raised in Parma Heights, Ohio and moved to Southern California after graduating from Ohio University. She and her husband, Don, have an entrepreneurial spirit and have owned various businesses, however, the car business “hooked” them in 1985.
In 1997, Cheri and Don purchased Valencia Acura, and made the decision to put Cheri in the leadership position as Dealer Principal. At that time Valencia Acura ranked dead last nationally in sales and customer satisfaction. With no place to go but up, Cheri and Don began treating customers the way they would want to be treated, and became a vital force in the Santa Clarita community. Today Valencia Acura is in the top Acura dealerships in sales and one of the highest ranking customer satisfaction dealerships in the country. Their sales penetration in their primary market area and customer loyalty ranks among the highest in the nation. In addition, Cheri currently serves as:
Henry Mayo Newhall Memorial Health Foundation 1997-present
- Director
- Chairman 2002-2004
Soroptimist International of the Americas – Camino Real Region Governor July 2008 to present
- Governor-elect 2006-2008
- District Director 2004-2006
Member Soroptimist International of Santa Clarita Valley 1999-present
- President 2002-2003
- VP and Auction Chair 2001-raised $107,000, doubling past auctions
Child and Family Center Foundation 1997-present
- Director
- Chairman 2002-2004
- Currently serving as Board Development Chair
- Chaired their signature event Taste of the Town 2001 and 2002 raising $115,000 each year
Director — The Roar Foundation Advisory Board 2001 to present
Director — American Cancer Society Unit Council 2003-present
- President 2007-2008
- 2004 and 2005 Relay for Life Co-Chair-raising $475,000 each year
Director – American Cancer Society Los Angeles Regional Unit Council – 2004-2008
Vice President — Sheila R.Veloz Breast Imaging Center Advisory Board – 2003-present
Co-Chair Boys & Girls Club Auction (2004, 2005 and 2006) raising over $500,000 each year
Arthritis Foundation Walk Chair – 2006, 2007. 2008, 2009
Awards:
2000 – Woman of Distinction by Soroptimist International of Santa Clarita Valley 2001 – Woman of Honor by the Betty Ferguson Foundation
2002 – “Roasted” by Zonta International of Santa Clarita Valley
2004 – Carmen Sarro Award from Zonta International for improving the status of women through community service
2004 – Santa Clarita Valley Woman of the Year
2006 – American International Automotive Dealer Association Dealer of the Year for business accomplishments and community involvement
2007 – California State Senator George Runner’s Woman of the Year
2007 – Beverly Twigg Kennedy Award by the Arthritis Foundation, Southern California Chapter
2008 – Women in Business Award by the San Fernando Business Journal
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