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Home » Podcasts » Valencia Acura – Cheri Fleming

Valencia Acura – Cheri Fleming


Cheri Fleming was born and raised in Parma Heights, Ohio and moved to Southern California after graduating from Ohio University. She and her husband, Don, have an entrepreneurial spirit and have owned various businesses, however, the car business “hooked” them in 1985.


In 1997, Cheri and Don purchased Valencia Acura, and made the decision to put Cheri in the leadership position as Dealer Principal. At that time Valencia Acura ranked dead last nationally in sales and customer satisfaction. With no place to go but up, Cheri and Don began treating customers the way they would want to be treated, and became a vital force in the Santa Clarita community. Today Valencia Acura is in the top Acura dealerships in sales and one of the highest ranking customer satisfaction dealerships in the country. Their sales penetration in their primary market area and customer loyalty ranks among the highest in the nation. In addition, Cheri currently serves as:


Henry Mayo Newhall Memorial Health Foundation 1997-present

  • Director
  • Chairman 2002-2004

Soroptimist International of the Americas – Camino Real Region Governor July 2008 to present

  • Governor-elect 2006-2008
  • District Director 2004-2006

Member Soroptimist International of Santa Clarita Valley 1999-present

  • President 2002-2003
  • VP and Auction Chair 2001-raised $107,000, doubling past auctions

Child and Family Center Foundation 1997-present

  • Director
  • Chairman 2002-2004
  • Currently serving as Board Development Chair
  • Chaired their signature event Taste of the Town 2001 and 2002 raising $115,000 each year

Director — The Roar Foundation Advisory Board 2001 to present

Director — American Cancer Society Unit Council 2003-present

  • President 2007-2008
  • 2004 and 2005 Relay for Life Co-Chair-raising $475,000 each year

Director – American Cancer Society Los Angeles Regional Unit Council – 2004-2008

Vice President — Sheila R.Veloz Breast Imaging Center Advisory Board – 2003-present

Co-Chair Boys & Girls Club Auction (2004, 2005 and 2006) raising over $500,000 each year

Arthritis Foundation Walk Chair – 2006, 2007. 2008, 2009




2000 – Woman of Distinction by Soroptimist International of Santa Clarita Valley 2001 – Woman of Honor by the Betty Ferguson Foundation

2002 – “Roasted” by Zonta International of Santa Clarita Valley

2004 – Carmen Sarro Award from Zonta International for improving the status of women through community service

2004 – Santa Clarita Valley Woman of the Year

2006 – American International Automotive Dealer Association Dealer of the Year for business accomplishments and community involvement

2007 – California State Senator George Runner’s Woman of the Year

2007 – Beverly Twigg Kennedy Award by the Arthritis Foundation, Southern California Chapter

2008 – Women in Business Award by the San Fernando Business Journal


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Valencia Acura – Cheri Fleming

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