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Santa Clarita Cosmetics Entrepreneur’s Success Continues

Ed. Note: The following content was provided by Whitening Lightening who is a client of KHTS AM-1220.

Whitening Lightning owner Jen Gerard launched Gerard Cosmetics with great success, and now she is excited to debut her newly launched Gerard Cosmetics website.


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Gerard, a Santa Clarita Valley resident, CEO and entrepreneur who experienced international success with her teeth-whitening product, Whitening Lightning, is seeing similar results with Gerard Cosmetics, a growing line of popular beauty products.

Gerard Cosmetics has more than a dozen new colors formulated, but the brand is purposely being selective with how and when the products are released, she said.

The new and improved websites sleek design features popular products with clear descriptions and pricing.

The Jacyln Hill collection is on the for front of the site, along with a facial cream and her immensely popular lip glosses.

“Inspired by the 90s grunge revival and the beauty trends of an unforgettable decade, this iconic creation by the one and only Jaclyn Hill,” according to their website. “Matte but creamy, this lip color isn’t trendy but a timeless expression of glam.”

The Jenner-inspired brand is called “1995,” because the coloring is reminiscent of the 1990s and the grunge phase, Gerard said, adding Gerard Cosmetics created the color with the help of YouTube personality Jaclyn Hill, who has more than 1.3 million viewers.

When Hill mentioned Gerard Cosmetics on her own video, the Gerard Cosmetics site had 100 thousand hits on the website within days, causing it to crash.

The new site is prepared for this makeup line’s bright future.

 

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Background:

Gerard first gained success with Whitening Lightning, a brand that quickly earned international attention for its ability to make teeth appear whiter.

After Whitening Lightning, which was launched in 2010, took off, Gerard began to release cosmetics under the same line.

She’s also involved in several Santa Clarita Valley nonprofits, such as Help the Children, SCV Youth Project, Henry Mayo Hospital Guild and Single Mothers Outreach. (Watch the video  or listen to the podcast of Jen Gerard’s interview with  former KHTS on-air personality Verna McKay and learn more about why KHTS named Gerard an Unsung Hero.)

Whitening Lightening

Visit their website here.

 KHTS AM 1220 - Santa Clarita Radio

Santa Clarita Cosmetics Entrepreneur’s Success Continues

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About Kimberly Beers

Kimberly Beers is a Santa Clarita native. She received her Bachelor's Degree in Journalism from California State University, Northridge in 2013. While attending the university, she focused her attention on news writing and worked as a primary news writer for the campus' award winning radio station and televised news program. She began writing news stories for KHTS in 2014 and hopes to have a lifetime career dedicated to writing and sharing the news