Intergenerational communication at center of presentation.

Nationally acclaimed speaker and communications strategist, Dr. Pamela Cox-Otto, will visit the Santa Clarita Performing Arts Center at College of the Canyons in May for a set of presentations focusing on generation gaps in the workplace and techniques to connect with and teach
multi-generational students.

Considered an expert in generational communications, Dr. Cox-Otto brings a wealth of knowledge and experience on the topic of marketing to multi-generational audiences, blending the latest research in the field with a deep understanding of the needs of her audiences.

Known to utilize a wild sense of humor at her presentations, her all-time favorite speaker’s review came from a college president who remarked, “If Robin Williams were a woman, he would be Pam.”

The first of the day’s two presentations, “Marketing to a Multi-Generational Audience,” will take place Monday May, 12 from 7:30 a.m. to 10:30 a.m. on the PAC main stage, and focus on how businesses can better survive the rough edges formed between the many generation groups including traditionalists, baby boomers, gen-Xers, and millennials.

Geared towards business minded individuals, the presentation will include implications for improving not just day-to-day operations in the workplace, but also employee retention and recruitment levels, while strengthening marketing strategies.

Following the presentation a panel of business professionals including JayThomas, CEO of Six Flags Magic Mountain and Dr. Nora Hughes, CEO of Hughes Consulting Group, an international organizational development consultant firm will be on hand to respond to Dr. Cox-Otto¹s suggestions and take part in a question and answer session.

”There are at least four recognized generational groups in the United States, and with many global companies there are even more,” said Bruce Getzan, COC Dean of Economic Development. “This session is a wonderful opportunity for anyone associated with a business, industry, government, educational or professional organization, who may be dealing with these workplace intergenerational issues on a daily basis.”

Tickets to attend are $49, with group rates available.

The second presentation, “Connecting With and Teaching Today’s Multi-Generational Students,” will take place from 1:30 p.m. to 4:30 p.m. in the PAC.  Admission is free.

During the presentation, Dr. Cox-Otto will look at how generations are shaping the classroom experience while discussing what educators should know about teaching in a multi-generational environment.