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Home » Santa Clarita News » Bureau Releases Year End Tourism Report

Bureau Releases Year End Tourism Report

    The City of Santa Clarita Tourism Bureau has released its 2004 Tourism Year End Report, and the numbers once again are promising for the local economy!

    Transient occupancy tax collections, or taxes collected from visitors who stay in hotels and motels in the City of Santa Clarita, are up for the sixth straight year, and total over $1.5 million. The number of visitors to Santa Clarita was also strong in 2004, with over 57,000 people reportedly visiting the City’s tourism website.

    Santa Clarita is home to a number of unique shoping, dining, and entertainment experiences. The region offfers a number of amenities attracting tourists from all over the country, including Six Flags Magic Mountain and Hurricane Harbor amusement parks.

    Studies show that domestic overnight travelers are more likely to travel to attend special events or festivals, and will likely plan their trips based on previous experiances. Estimates from 2004 indicate that approximately 8,000 people attened the Santa Clarita Cowboy Festival, and over 28,000 attended local home and garden shows.

    PFK Consulting, a research group and consulting firm which services the tourism, hospitality, and real estate industries, estimates in their 2005 Southern California Lodging Forecast that there was an 8 percent increase in daily hotel stays in Santa Clarita in 2004. The firm also projects an additional 4 percent increase in 2005. As Santa Clarita continues to expand, the Tourism Bureau expects that the tourism industry in the valley will also grow. This is good news to Santa Clarita businesses as well as the City, which uses the tax revenues from purchases within City limits to fund new parks, roads, and public programs.

    “We are pleased to confirm that tourism to our valley has once again increased over the last year,” said Carrie Rogers, Economic Development and Marketing Manager for the City. “With the wealth of cultural experiances Santa Clarita has to offer, we are confident that the City will continue to be a popular destination for visitors and out local economy will only benefit from the boom.”

    For more information about tourism in Santa Clarita, please contact the Santa Clarita Toursim Bureau at 661-255-4318, or visit their website at

Bureau Releases Year End Tourism Report

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