As a full service advertising agency, KHTS Marketing is constantly adapting to changes and advancements in technology, as well as social media, in order to better serve their clients.

Station Owners Carl Goldman and Jeri Seratti-Goldman strive to keep an open mind and listen to the ideas of staff members who have knowledge and experience with these things, which helps the department constantly evolve.

“From our standpoint, we have a young staff, and that staff is looking at things from a very different filter than we are,” Goldman said. “Most of them grew up in the digital age and we did not, and so getting feedback from them and having a trusted exchange with them as we map things out, … that’s critical.”

Related: KHTS Marketing: What Feedback Has KHTS Gotten From Clients On Benefits To Business?

To keep himself up to date on the latest changes in technology, Goldman noted he constantly reads articles and attends trade shows, and even enlists the help of outside experts.

“Whether it was in the early days of email marketing or the earlier days of the web, or the early beginnings of SEO and now Instagram and social media, we’re pulling in some outside consultants and outside experts to sit down and teach us and work with us and help us learn,” he said.

KHTS Marketing department staff can bring their own experiences to these meetings, which Goldman noted also helps the experts learn.

“We have all this knowledge based on the traditional things and our trial and errors, so having that mix is important,” Goldman said, “but definitely bringing outside people in and then relying our staff is critical.”

KHTS

24320 Main St.

661-298-1220

info@hometownstation.com

Since KHTS first launched back in 1990, it has become a full service advertising agency specializing in Santa Clarita Search Engine Optimization. The KHTS Marketing department acts as a unique advertising companythat utilizes the airwaves, hometownstation.com, daily newsletters that go out to more than 34,000 local residents, the KHTS Home and Garden Show and much more to promote clients. Businesses interested in taking their companies to the next level can utilize KHTS as a full service marketing agency, with a individualized strategy created just for them. Considered the Santa Clarita SEO masters, KHTS is the premier marketing company in the Santa Clarita Valley and beyond.

KHTS Marketing – Santa Clarita

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As Santa Clarita’s only local radio station, KHTS mixes in a combination of news, traffic, sports, and features along with your favorite adult contemporary hits. Santa Clarita news and features are delivered throughout the day over our airwaves, on our website and through a variety of social media platforms. Our KHTS national award-winning daily news briefs are now read daily by 34,000+ residents. A vibrant member of the Santa Clarita community, the KHTS broadcast signal reaches all of the Santa Clarita Valley and parts of the high desert communities located in the Antelope Valley. The station streams its talk shows over the web, reaching a potentially worldwide audience. Follow @KHTSRadio on Facebook, Twitter, and Instagram, and sign up for KHTS email and text alerts today!