Since 2004 the Santa Clarita City Council has contributed to a public/private partnership with the Santa Clarita Automobile Dealers Association  (SCADA) for a shop local advertising campaign.

This year, and the next three, will be no different as the city council voted to kick in $60,000 to the partnership.

Don Fleming, President of SCADA, said he’s proud of the city council and they have a great partnership.

“A great example is the streetscape improvements on Creekside which make the street a great place to shop,” said Fleming.

The Shop Local Program targets local residents, and is based on an ad campaign that shows the benefits residents receive as a result of making a local purchase. Additionally, sales tax revenues generated locally are reinvested back into the community in the form of increased public improvements and services.

“Shopping local is important because keeping our tax dollars in this community helps build parks, roads and helps pay for sheriffs and firemen,” Fleming said.

According to the city, auto sales are a significant economic force. In calendar year 2010, new motor vehicles sales represented 15.7% of the city’s annual sales tax revenue, for a total of $3,822,312.

City Manager Ken Pulskamp was enthusiastic about the return on the city’s investment.

“From my perspective I’ll make that deal all day long,” said Pulskamp.

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Other agenda items passed by unanimous vote:

APPROPRIATE FUNDS FOR EASTSIDE BRIDGE AND THOROUGHFARE DISTRICT REIMBURSEMENT –

Williams Homes has requested reimbursement for the costs of constructing roadway related improvements at the intersection of Sierra Highway and American Beauty Drive.

City Council appropriated $250,000 from the Eastside Bridge and Thoroughfare District (Eastside District) Fund Balance for payment to the developer for partial reimbursement of the costs to complete public improvement projects within the Eastside District at the intersection of Sierra Highway and American Beauty Drive; and approved future appropriation of $243,696 from the Eastside District fund balance for payment to same developer for the remainder of the reimbursement when funds are available in the Eastside District.

TAX-SHARING RESOLUTION FOR SANITATION DISTRICT ANNEXATION 1059

City Council adopted the Sanitation District’s resolution approving and accepting the negotiated exchange of property tax revenues resulting from Sanitation District Annexation 1059.

The Santa Clarita Valley Sanitation District provides wastewater treatment services within the District’s service area. To provide wastewater treatment service to property located outside of the District’s service area, the boundary must be expanded through the annexation process.

TRAFFIC SIGNAL INSTALLATION AT GOLDEN VALLEY ROAD AND NEWHALL RANCH ROAD, – PROJECT ACCEPTANCE

City Council accepted the work performed by Flatiron Electric Group, Inc., on the Traffic Signal Installation at Golden Valley Road and Newhall Ranch Road and directed the City Clerk to file the attached Notice of Completion; and direct staff to release the retention 35 days after the Notice of Completion is recorded, provided no stop notices have been filed, as provided by law.

This project installed a complete traffic signal system to allow for controlled access to Fire Station 104, located immediately north of this intersection, which is scheduled to be built in the near future by the County of Los Angeles. The signalization of this intersection is critical to the successful operation of the fire station.

SECOND READING OF AN ORDINANCE FOR MASTER CASE 11-116 FOR THE PREZONE  AND SPHERE OF INFLUENCE AMENDMENT FOR THE 686.16-ACRE SOUTH SAND CANYON ANNEXATION AND SECOND READING OF AN ORDINANCE FOR MASTER CASE 11-117 FOR AN AMENDMENT TO THE UNIFIED DEVELOPMENT CODE TO CREATE A MOVIE RANCH OVERLAY ZONE ON APPROXIMATELY 540 ACRES OF THE SOUTH SAND CANYON ANNEXATION AREA IN THE CITY OF SANTA CLARITA.

City Council conducted the second reading and adopted an ordinance entitled: “AN ORDINANCE OF THE CITY COUNCIL OF THE CITY OF SANTA CLARITA, CALIFORNIA APPROVING PREZONE 11-002 (MASTER CASE 11-116) FOR THE SOUTH SAND CANYON ANNEXATION, AND ADOPTING THE NEGATIVE DECLARATION PREPARED FOR THE PROJECT”; and conduct the second reading and adopt an ordinance entitled: “AN ORDINANCE OF THE CITY COUNCIL OF THE CITY OF SANTA CLARITA, CALIFORNIA APPROVING MASTER CASE 11-117, UNIFIED DEVELOPMENT CODE AMENDMENT 11-002, TO AMEND THE UNIFIED DEVELOPMENT CODE TO INCLUDE A MOVIE RANCH OVERLAY ZONE (MOZ) AS SHOWN ON THE MAP ATTACHED AS EXHIBIT “B” AND ADOPTING THE NEGATIVE DECLARATION PREPARED FOR THE PROJECT.”

GENERAL MUNICIPAL ELECTION – APRIL 10, 2012

The City of Santa Clarita will hold a general municipal election on April 10, 2012 to elect two members of the City Council for seats currently held by Council Members Laurie Ender and Bob Kellar.

City Council adopted a resolution calling and giving notice of the General Municipal Election to be held April 10, 2012; adopted a resolution requesting the County of Los Angeles to render specified services to the City; adopted a resolution adopting regulations for candidates for elective office; and authorized the City Manager or designee to execute a contract with Martin & Chapman Company to provide election services in the amount of $148,500, subject to City Attorney approval.

CHECK REGISTER NOS. 21 – City Council approved and ratified for payment the demands presented in Check Register No. 21.