Big news for economic development
The California Retail Survey announced the City of Santa Clarita as one of the “Top 25 City Retail Markets in California” based on 2005 retail sales. Santa Clarita ranked higher than the cities of Glendale, Pasadena, Thousand Oaks, Santa Monica.
One hundred cities were chosen to be a part of the survey, which included top markets with recorded sales in excess of $1 billion. The top 100 retail markets are based on dollar volume, growth rates and sales per outlet.
“I think this puts us in a great place,” said Santa Clarita’s Economic Development manager Jason Crawford.
The California Retail Survey has become a respected source of market intelligence for corporate and government executives because its analysis and rankings are based on actual sales results from each of the 490,000 retailers in the state.
According to Crawford, the city uses this type of information to lure retail businesses into the Santa Clarita Valley.
When asked how the City chooses which retailers to go after, Crawford said that they conduct surveys of residents to find out what they want. Among the most requested include the Cheesecake Factory, a high end steak house similar to Lawry’s, PF Changs and retailers like Nordstrom’s.
One of the new additions already confirmed to be coming to Santa Clarita is Bristol Farms, which is headed into the Bridgeport area.
Current analysis and rankings on city and county retail markets in California can be found in the 2007 Edition of the California Retail Survey, including sales and outlet data through the year 2006.
For more information on the California Retail Survey, please visit http://californiaretailsurvey.netfirms.com/pr01.htm.