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Facebook ‘Fixes’ Algorithm, Lowers Priority For News Feed
Facebook ‘Fixes’ Algorithm, Lowers Priority For News Feed. Photo courtesy of CNN.

Facebook ‘Fixes’ Algorithm, Lowers Priority For ‘News Feed’

Facebook CEO Mark Zuckerberg has resolved to “fix” Facebook in 2018, starting with changes the “News Feed” algorithm to prioritize posts from a user’s friends, family and groups over posts from publishers and brands, including news organizations such as KHTS.


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“The company will elevate posts that ignite conversations and meaningful interactions between friends while demoting the many videos, news stories and business posts that users consume passively — without commenting and sharing,” said a CNN Money article on the recent Facebook news.

The Facebook “News Feed” is the centerpiece of the social network. Items in the feed are ranked by an algorithm that takes into account factors like how recent the post is, likes, comments, clickbait and more.

So, in essence, the change in the social media’s algorithm for how individuals view content on their “feed,” will no rank personal posts over those of businesses and media organizations.

While supporters, including Zuckerberg, have heralded this move as a transformative “rebalancing” effort, opponents of the change argue that this will dramatically alter and possibly harm publishers, companies and influencers who use social media as a primary medium for advertising and sharing content.

Publishers and media will now need to “play into” Facebook’s new mission, by creating content that generates what the new algorithm deems a “conversation generating.”

“Mosseri said Facebook will ‘continue to value publisher content,’” said the CNN article. “But the pressure will be on publishers and brands to create content that generates conversations if they want to improve their odds of being seen in News Feed.”

However, in an unsurprising move by the social media company, Facebook will still allow those posts that are ads or have money behind them to be unaffected, because they run on a separate system.

This means that content creators and influencers on social media will now need to create content that is either generating a number of shares, impressions and comments, or put more money behind the post itself.

“By making these changes, I expect the time people spend on Facebook and some measures of engagement will go down,” said Zuckerberg in a Facebook post last Thursday. “But I also expect the time you do spend on Facebook will be more valuable.”

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Facebook ‘Fixes’ Algorithm, Lowers Priority For ‘News Feed’

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About Caleb Lunetta

Caleb has been a Santa Clarita resident for most of his life. After attending Hart High School, Caleb went on to study political science at the University of California, Santa Barbara along with College of the Canyons.