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“Heads Up!” Safety Campaign To Address Bicycle Safety

The City of Santa Clarita’s “Heads Up!” traffic safety campaign is evolving to target a new demographic: bicyclists.


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A recent spike in pedestrian collisions led the City of Santa Clarita and L.A. County Sheriff’s Department to launch the “Heads Up” campaign to combat unsafe behaviors in drivers and pedestrians.

“It is very disappointing that we continue to see a prevailing attitude of ‘do as I say, not as I do,’ where large numbers of motorists seem to recognize the risks of certain behaviors but do them anyway,” said Peter Kissinger, president and CEO for the AAA Foundation for Traffic Safety. “Enhancing the safety culture in society must begin with each individual.”

With a large community of bicyclists who ride for fitness, fun or for their daily commute, the city’s traffic safety team is committed to reducing the number of collisions involving cyclists by 20 percent in 2018, according to city officials.

In 2016, there were 1,810 total collisions in Santa Clarita, with 43 pedestrian collisions.

In 2017, an 11 percent decline in annual collision rate was seen, as well as a 47 percent drop in pedestrian-involved accidents and zero pedestrian fatalities.

Two in three drivers reported talking on their cell phone, while one out of three drivers admitted to reading a text message or email, according to the AAA Foundation.

To learn more about the “Heads Up!” traffic safety campaign, click here.

Ed. Note: This information was provided to KHTS by the City of Santa Clarita.

Report a typo or error, email Corrections@hometownstation.com

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“Heads Up!” Safety Campaign To Address Bicycle Safety

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