A fresh face beams at Santa Claritans this week when CLARITAVILLE, a new periodical featuring “bold original graphics and editorial content”, debuts headlining topics ranging from the anxieties of a new school term to a pacesetting music ensemble program at Cal Arts, its locally-based publisher announced.

            The inaugural issue of CLARITAVILLE features articles on the first day of kindergarten viewed through the eyes of a mother and daughter; the impact that “World of Warcraft”, the controversial and ever-changing virtual computer game, has on young “souls”; the EAR UNIT, a cutting edge music ensemble concept offered at Cal Arts; school facts and figures, a “hip” calendar of local events, and an innovative local “Athlete of the Month” advertising opportunity. 

The eye-catching inaugural cover depicts a school girl grappling with her new locker, and leaps off the page in full height. 

The publication of Claritaville, Inc., CLARITAVILLE appears as an oversized (10”x13”) four-color monthly tabloid conceived to delve behind the key trends impacting the burgeoning City of Santa Clarita.  Trends that include growth, environment, education, entertainment, sports, retailing, dining, housing, employment, and Santa Clarita’s emerging identity, according to local resident Andrew Ansoorian, publisher.

            “Each day, the character of Santa Clarita evolves as population shifts, businesses open and expand, new retail complexes unveil, and cultural and entertainment choices broaden.  Our goal with CLARITAVILLE is to define, reflect, and anticipate those changes as they blend with the strong historical qualities of the community, and communicate those stories so they resonate with young people, families and seniors alike,” Ansoorian said.

            He added that articles in CLARITAVILLE are enhanced with bold graphics by an award-winning art director to present a publication that people will want to pick up and retain.  He noted that CLARITAVILLE anticipates a circulation of some 63,000 via dual distribution including home delivery and availability at key stores throughout Santa Clarita.

           “We’re amazed at the early response.  We attribute it to savvy advertisers who quickly sensed that we offer a product that does not currently exist in the marketplace – thought-provoking editorial content and out of the box design.  There are several substantial advertisers waiting on the sidelines who told us they would advertise once they saw the first issue.  Well we’re here,” Ansoorian said.

            CLARITAVILLLE is published atd 28235 Newhall Ranch Rd., S. 203, Valencia, CA.  Phone number is (663) 478-6386.  Visit the magazine’s web site at www.claritaville.com