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Zonta Red Dress Project

‘Red Dress Project’ Display Returning To The Santa Clarita Valley

The “Red Dress Project” will showcase seven red dresses to recognize those who have died from domestic violence in the Santa Clarita Valley, starting in November.


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The “Red Dress Project” focuses on bringing domestic violence awareness to the community by hanging seven red dresses at an assortment of locations throughout the Santa Clarita Valley.

The victims include a 19-year-old woman who was killed by her abuser in June of last year after leaving the Santa Clarita Valley’s Domestic Violence Center’s shelter.

The City of Santa Clarita, the Santa Clarita Valley Sheriff’s Station and the Domestic Violence Center of Santa Clarita Valley have joined the Zonta Club of Santa Clarita to bring awareness for this campaign.

“I think the reason the ‘Red Dress Project’ has been so successful is because it’s a visual display,” said Adele Macpherson, chair of the “Red Dress Project” for the Zonta Club of Santa Clarita. “The dresses represent women that have died in Santa Clarita Valley, and hanging the dresses in the trees represent them dancing when the wind blows.”

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The dresses will be on display during specific times and various locations from Sunday, November 26 until Sunday, December 10.

The confirmed locations for the dresses include: Santa Clarita Valley Courthouse; Main Street in Old Town Newhall — outside of the KHTS AM-1220 station; College of the Canyons at the Honor Grove; the Metrolink station in Newhall; and at SAVIA Community Center of the Domestic Violence Center of Santa Clarita Valley. More locations and times are to come.  

“The color red represents good and bad, love and violence,” said Macpherson. “The combination of the two represents a very powerful message and we would love for people to stop and ask questions and receive the educational cards that we will be passing out.”

This campaign is an educational piece for the community and encourages residents to speak up and say something when they see domestic violence, according to officials.

For more information about the Red Dress Campaign, contact the Domestic Violence Center of Santa Clarita Valley at (661) 259-8175.

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‘Red Dress Project’ Display Returning To The Santa Clarita Valley

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About Jayme Lawrence

Recent graduate from the University of Arizona, I earned my B.A. in Communication and my minor in Business Administration. I am originally from Santa Clarita Valley, where I attended high school at West Ranch. I am goal-oriented and one of my highest priorities is being involved in community outreach activities. I enjoy getting to know people and learning about new things. Some of my hobbies include: hiking, crafting, working out, reading blogs and fashion magazines, and visiting new places. I am excited to be apart of the KHTS news team and I am dedicated to keeping Santa Clarita Valley updated on important news!