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Turn Your Marketing Stress Into Success

Business health tips from Santa Clarita small business owner and chiropractor Dr. Thomas Polucki

By Dr. Thomas Polucki

Whether you’re a fitness coach, an electrician, a dry cleaner or a chiropractor, you need to continually attract new clients, customers or patients to generate income and grow your business.

But how do you set yourself apart from your competition?

You may be able to afford to have the Madmen advertising geniuses at Sterling Cooper spin your brand to the Santa Clarita population. But even if you could, they are not real.

So what is the 2015 marketing answer?

In the real world today, successful marketing requires a better return on investment both in time and money than the cost of the marketing campaign.Polucki - Marketing Stress

In the past 12 years as owner-operator of a Santa Clarita chiropractic office, I’ve tried a lot of different types of marketing. Some worked better than others. But no single strategy has worked consistently since the Great Recession, the real-estate-bubble burst, Obamacare…

RELATED: Read more Dr. Polucki Family Health Hour news articles on KHTS’s website

With all the responsibilities of being a small business owner, marketing may not be your strength. Don’t let your ego get in the way; delegate whatever you can to the professionals.

My website at http://www.drpolucki.com is search-engine optimized and ranks pretty well in the field of my competitors, but I don’t know how to do any of that optimizing stuff.

Computers are indispensable today, but I’m old enough for them to be frustrating. So I hired an expert at optimized websites.

Social media is fun but I don’t count on any new business from it.

While some Santa Clarita businesses have done very well with local print advertising, it never really worked for me.

And I love doing my radio show every Monday morning on AM 1220 KHTS in Santa Clarita, where I get an hour to share the latest health related information and interview world-renowned experts. But I don’t count on the “Dr. Polucki Family Health Hour” to generate new patients.

How to Turn Marketing Stress into Success

I think the keys to turning marketing stress into success are:

  • Study and emulate successful behavior
  • Be flexible in your approach
  • Give more than you ask for in return
  • Love what you do

Since business-related stress can be so destructive, physically as well as emotionally, I’m looking for a marketing solution that actually generates new patients for my practice and more than pays for itself. That would definitely reduce my stress about marketing my services.

The next strategy I want to try is direct mail. My guest on July 6 represents Postcard Mania, a national direct mailing firm geared to small businesses. I’ll try the company’s service and let you know if it generates more business and less stress for me.

What would help you ease the stress of owning and/or operating your small business?

If you are feeling the stress, tension, indigestion, sleeplessness, fatigue that many small business owners do, take the free confidential online survey HERE to qualify for a complimentary consultation.

Repairing your body from the physical damage of stress can make your job a lot easier.

About Santa Clarita Chiropractor Dr. Thomas Polucki

Dr. Thomas Polucki is a Board Certified Doctor of Chiropractic, Certified Functional Medicine Practitioner, Certified Functional Diagnostic Nutrition Practitioner, Certified Metabolic Typing Advisor and Certified Upper Cervical Chiropractor.

Dr. Polucki provides Functional Medicine services in most cities via remote labs and Internet consultations. He sees patients by appointment at 25050 Peachland Ave., Suite 105, Newhall, Calif., 91321. Visit http://www.drpolucki.com for more information or call 661-753-9340 to schedule an appointment.

Dr. Polucki also hosts the “Dr. Polucki Family Health Hour” on AM 1220 KHTS radio in Santa Clarita
Mondays from 11 a.m. to noon.
Click here to listen to the podcasts.

The information in this article is not intended to diagnose or treat any disease.

Turn Your Marketing Stress Into Success

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