A new mascara product is continuing to rise in popularity in the Santa Clarita Valley, company officials announced Wednesday.

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Moodstruck 3D Fiberlash Mascara by Younique is an all-natural product that gives 300 percent more length and volume to users through a combination of transforming gel and fibers, according to a sales woman. 

“It’s basically like falsies in a tube,” said Desiree Kealey, who sells the product in the Santa Clarita Valley. “It’s been really successful. Every month, sales are just skyrocketing and the company is doing amazing.”

The mascara comes with two tubes, transforming gel and fibers, and is designed to condition lashes. The product lasts two to three months and can be washed off easily with any warm water or cleanser.

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“When I first tried it, I thought this is amazing — I have to tell every woman I know about this,” Kealey said. “Everybody that I’ve sold it to and everybody else that’s on my team have never had one person say anything bad about it.”  

While the standard product comes only in black, users can also purchase loose-powder color pigments to add to the transforming gel, producing the color of their choice. More than 30 colors are currently available.

Representatives offer online “parties” where residents can purchase the product for $29 with a 14-day guarantee. Links for parties last three to 10 days, with new parties being created often, Kealey said. 

Residents can find links to current parties on Kealey’s Facebook page.

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