Héctor Zamora, Brazilian-based artist, is presenting his solo art project “Panglossian Paradigm” for the first time in the Los Angeles area at the gallery in REDCAT theater, California Institute of the Arts’ Downtown Center for Contemporary Arts from July 21 through September 1. The opening reception is expected to be held on July 20 from 6 – 9 p.m. Admission is free.
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Zamora’s project, “The Panglossian Paradigm,” is classified as a social art intervention that involves his interpretation of clichéd, mass-produced objects of California culture. It serves as a social commentary that artists and sociologists have been exploiting these clichéd objects for more than 50 years.
Social art intervention is an interaction with a previously existing venue or space through the emplacement of materials. His installations involve intervening and manipulating an environment in a public context by extrapolating elements of urban design and architecture into it.
In his past art installations, he has inserted inflatable vessels, dismantled a fishing ship, and suspended a garden into public venues to work as a powerful allegory and act as complex symbology. His work is known to be interactive and performance-oriented and have been featured in France, Colombia, Peru, and San Francisco.
Along with being the title of Zamora’s new project, “The Panglossian Paradigm,” a term posited by evolutionary biologists Richard Lewontin and Stephen J. Gould, is an evolutionary, biological model that Zamora drew inspiration from that denies the claim that the world adapts itself to fit a purpose.
The evolutionary biologists additionally referenced design and architecture in the “Panglossian Paradigm” in the sense that other secondary objects can arise not to fit a purpose, but can act as consequences of other decisions, and still serve a different goal. The interaction between the objects in Zamora’s installation were initially not intended to serve cultural and social uses of both; however, it ended up arising as a consequence and they ended up transforming into symbols of over-consumption and excess as opposed to solely fitting their original purpose.
“I utilize common ordinary California culture items such as the shopping cart in my exhibit and I show its conceptual evolutionary transformation in relation to the ‘Panglossian Paradigm’ model. The shopping cart is a symbol of capitalism and downtown LA and I analyze how its symbolisms have changed radically and evolved in our reality through my exhibit,” said artist Héctor Zamora.
“This exhibit is a big challenge for your mind. It’s challenging people to think of their reality in a different way,” according to his statement.
REDCAT’s gallery hours are Tuesday- Sunday, 12 – 6 p.m. It is closed on Mondays. It is situated at 631 West 2nd Street, Los Angeles, CA 90012. Parking is available in the Walt Disney Concert Hall Structure. Parking rates are $9 for an event rate and $5 for vehicles entering after 8 p.m. on weekdays.
The Roy and Edna Disney/CalArts Theater (REDCAT) is an interdisciplinary contemporary arts center for innovative visual, performing and media arts located in downtown Los Angeles inside the Walt Disney Concert Hall complex. Through performances, exhibitions, screenings, and literary events, REDCAT introduces diverse audiences, students and artists to the most influential developments in the arts from around the world, and gives artists in this region the creative support they need to achieve national and international stature. REDCAT continues the tradition of the California Institute of the Arts, its parent organization, by encouraging experimentation, discovery and lively civic discourse. For more information, visit www.redcat.org.
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Source: Santa Clarita News