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Home » Santa Clarita News » Santa Clarita, Edwards Outdoor Reach Tentative Deal To Remove Billboards
Santa Clarita, Edwards Outdoor Reach Tentative Deal To Remove Billboards

Santa Clarita, Edwards Outdoor Reach Tentative Deal To Remove Billboards

Santa Clarita officials have agreed to a tentative agreement with Edwards Outdoor Advertising to purchase the business for the purposes of removing the company’s 47 billboards within Santa Clarita city limits, officials confirmed Friday.

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City Manager Ken Striplin confirmed a tentative deal had been reached with the billboard company at the March 11 City Council meeting; however, he also said the deal was pending approval from the City Council and he was not at liberty to discuss the terms.

A projected view of the preferred option for Metro billboards, according to the Santa Clarita Planning CommissionEdwards Outdoor Advertising company officials sent out a letter March 8 to its past and present customers, which was obtained by KHTS AM-1220.

“Our family believes that given the complexities of what just occurred with the MTA deal, and the continued threat that MTA may cancel our leases on a whim and/or as possible retaliation for our vocal opposition to the deal, that this is the best possible outcome for our family,” in a letter attributed to Julie Edwards-Sanchez, president of Edwards Outdoor Advertising.

The letter did not cite any specifics of the deal, but it thanked residents for their support at recent City Council meetings, and asked for their continued support.

Santa Clarita City Council members voted 3-1 to send a billboard deal from Metro to a second reading March 25.

Related article: Santa Clarita City Council OKs Metro Billboards For Second Reading

The proposal from the transportation agency is proposing three large electronic billboards on city land next to Interstate 5 and Highway 14, in exchange for a move that would ultimately take down 62 smaller billboards located on Metro land throughout the city.

The deal reached between the city and Edwards is separate from the City Council’s proposal with Metro, officials said.A look at the Santa Clarita cityscape without the billboard proposal from Metro

City Council members’ move was made after the three-hour discussion turned contentious several times, with a recess taken early on to quiet disruptions to the meeting.

Santa Clarita Mayor Laurene Weste recused herself from the vote because she lived close to more than one billboard site that would be taken down on the Metro’s right of way.

Related article: Santa Clarita City Council OKs Metro Billboard Proposal

The letter also assures that all contracts will be honored, and that when the deal is finalized, company officials will work with all individuals to discuss the implications for Edwards’s customers.A look at what the Santa Clarita cityscape would look like with the billboard proposal from Metro, according to city officials

Metro officials said preliminary talks with Clear Channel and CBS have taken place.

“We will enter further discussion with them if our boards of directors approves the Santa Clarita agreement,” said Paul Gonzales, spokesman for Metro.

City of Santa Clarita officials said negotiations on their behalf, were not taking place with Metro or Clear Channel.

“This (recent deal) goes a long way toward getting rid of billboards,” said Gail Morgan, city of Santa Clarita spokeswoman, “which the city has sought to do for many years.”

Do you have a news tip? Call us at (661) 298-1220, or drop us a line at community@hometownstation.com.

Source: Santa Clarita News

Santa Clarita, Edwards Outdoor Reach Tentative Deal To Remove Billboards

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About Perry Smith

Perry Smith is a print and broadcast journalist who has won several awards for his focused, hyperlocal community coverage in several different regions of the country. In addition to five years of experience covering the Santa Clarita Valley, Smith, a San Fernando Valley native, has worked in newspapers and news websites in Los Angeles, the Northwest, the Central Valley and the South, before coming to KHTS in 2012. To contact Smith, email him at Perry@hometownstation.com.
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