Sports Tourism Draws Thousands to City
A new report released by PFK Consulting shows that the Santa Clarita Valley has the highest hotel occupancy numbers in the Los Angeles area for June 2006. According to the consulting firm’s 2006 Hotel Trends Report, Santa Clarita has a 90.98 percent occupancy rate for June 2006 and an 84.65 percent occupancy rate overall for the months of January through June 2006. The area with the next highest occupancy rate is the LAX airport area with an 86.04 percent rate for June 2006. Santa Clarita’s average room rate has risen from $115.20 in June 2005 to $130.34 in June 2006. This increase will have a positive effect on the total occupancy tax revenue the City receives from the hotels.
“Tourism in Santa Clarita was booming in the month of June,” said Jason Crawford, Film & Tourism Administrator. “Thousands of guests from outside of the Santa Clarita Valley attended prestigious sporting events that were held in the month of June alone.”
Santa Clarita’s AYSO soccer region brought in 1,000 visitors for its three-day soccer tournament, Synergy Youth Sports held a girls softball tournament bringing in 4,000 attendees throughout California and as far as Colorado, and Saugus High School hosted 500 attendees at its annual football tournament for 50 teams in Southern California.
Swim Fest 2006 took place in June that brought in more than 500 people in attendance with participants from SCV, The homeowners Association team, City teams and U.S. swim teams. The Cranberry Classic Meet hosted 1,600 attendees and a projected 30 percent of the competitors for this meet stayed in local hotels. Three new hotel properties are scheduled to open in Santa Clarita this year — the La Quinta Inn & Suites, Courtyard by Marriott and Embassy Suites.
For additional information about Santa Clarita, including details about annual events and year-round attractions, please visit the web at www.VisitSantaClarita.com or contact the Tourism Office at (661) 286-4084.