On Saturday June 1, Whitening Lightning gave six Tilted Kilt female employees the Super Booster Pen to try on their teeth. The pen is a simple, portable way to whiten teeth before going to bed. It also kills bacteria, freshens breath and restores teeth to their natural white color while avoiding the mess and sensitivity associated with similar products.
“[The Super Booster Pen] whitens your teeth while you sleep. It’s just a super easy no-brainer of a product,” said Jennifer Gerard, CEO and President of Whitening Lightning.
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The Girls were each given one application of the product, which only takes one minute to dry after being painted on. The Super Booster Pen avoids all of the unpleasantness that is caused by other teeth whitening products, such as poor taste and messiness.
“They were excited that it was easy and it wouldn’t make their teeth hurt,” Gerard said.
One advantage that Gerard believes Whitening Lightning products have over competitors is its convenience. Many of their products are portable due to their small size and hassle-free casing.
Whitening Lightning started out as a mobile teeth whitening service and the Super Booster Pens were intended to be used after a teeth whitening treatment.
“The pens were just as good as the treatment if people used them right,” Gerard said. “People were getting great results from just using the pen, so why do the treatment if you can just use the pen.”
Whitening Lightening strives to bring out its customers personality.
“Our product is all about feeling confident,” Gerard said.
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The Tilted Kilt Girls seemed to be an ideal match between personality and the Whitening Lightning motto. They exemplified the traits which these products hope to bring out in other customers.
“I’ve never seen a group of girls that ooze confidence like [the Tilted Kilt girls] do,” Gerard said.
The Girls were also excited about receiving a sample of the Color Your Smile Light Up Lip Gloss that serves as a moisturizer while also reducing lip wrinkles. This item is also portable since it is small enough to fit in most bags or purses.
Whitening Lightning is a high quality wholesale manufacturer and distributor of natural teeth whitening products as well as cosmetics. Since it was created in 2010, the company has expanded into more than 80 countries, helping people all over the world develop a whiter smile. Gerard wants Whitening Lightning to one day be a household name.
Gerard has lived in the Santa Clarita Valley for 34 years and has received a lot of support from the community.
“One of the goals of my business is to just give back to my community,” Gerard said. “This town gave me my start.”
Whitening Lightning products have been featured in high profile magazines such as Style, US Weekly, Soap Opera Weekly, and OK Magazine.
Celebrities praised the products in the Whitening Lightning gift bags that they received at the 2011 Primetime Emmy Awards, the 2012 Academy Awards, and the Academy of Country Music Awards. Dustin Lynch, Beverley Mitchell, Alexa Vega, Colin Kaepernick and the Eli Young Band were among the stars that supported the products.
Source: Santa Clarita News