Great Day Advertising named as agency of record.
Valencia Acura has selected Great Day Advertising as its new advertising agency of record. Great Day will be responsible for all of the dealership’s traditional and interactive advertising.
“We wanted to team up with a local agency that understands our brand personality and our way of doing business,” said Cheri Fleming, co-owner of Valencia Acura. “Great Day just got us from the word ‘go’ and we know they’ll bring us fresh new ideas to build on our existing brand equity,” added Don Fleming, co-owner of Valencia Acura.
Initial work from Great Day will include new television spots and magazine ads for Valencia Acura. In addition, the agency will complete an in-depth review of the Valencia Acura website and a thorough media mix analysis prior to launching the new advertising campaign.
“It’s extremely exciting to be able to work with such an outstanding company,” said Michael Niles, president of Great Day Advertising. “As a Santa Clarita-focused ad agency, we seek out locally based advertisers who believe in the power of their brand and are looking for an agency to help them unleash its true potential. Under the leadership of Don and Cheri Fleming, Valencia Acura exemplifies an advertiser that ‘gets it’ and is willing to innovate in order to fuel the growth of their business.