Stop High Speed Rail – Banner
Home and Garden – Banner
It is forecast to be Chance of Rain at 7:00 PM PDT on April 25, 2015
Chance of Rain
Home » Santa Clarita News » Welcome To Awesometown

Welcome To Awesometown

Newhall Land recently released their newest marketing campaign aimed at increasing residency in Valencia.

The new campaign, launched in mid February, is called Awesometown.  It has been featured in print ads, billboards, bus wraps and is the central theme of the Valencia website.

“We went out and talked to a lot of people about what they thought about living in Valencia,” said Marlee Lauffer, Senior VP of Marketing and Communications for Newhall Land.  “Literally the word that kept coming up was ‘awesome’.  So we decided to make it a really fun campaign and call Valencia, Awesometown.”

Lauffer says the goal of the campaign is to raise awareness about the master planned community of Valencia and to help support Lennar Homes.

The new direction seems to be working, with Newhall Land reporting a significant increase in the number of hits on their website since the campaign started, and Lennar has seen an increase in traffic at their Newhall sales office.

To take a stroll through Awesometown click here.

Welcome To Awesometown

Leave a Reply

Your email address will not be published. Required fields are marked *


You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

About KHTS AM 1220

All American Bail Bonds – News Banner
AV Party Rental – News Banner
Beyond Harmony – News Banner
High Speed Rail – News Banner
Hugo Naturals – News Banner
College Of The Canyons – News Banner
Action Family Counseling – News Banner
Academy Swim Club – News Banner
Simply Taylored – Tile
Action Family Counseling – Tile
Union Bank – Tile
Beyond Harmony – Tile
Dermacure – Tile
Green Convergence – Tile