The Santa Clarita Small Business Development Center is always out to help out small business owners, especially in times like these. Money can be tight and many people are finding it harder and harder to reach new businesses, organizations, and customers without having to pay an arm and a leg. With these informative and helpful seminars, the SBDC will teach you the ways to use social media and e-mail to help spread the word of your business and help you grow while saving money as well.
When: Thursday, January 13th
Where: Dr. Dianne G. Van Hook University Center on the Valencia campus of COC
Cost: Free of charge, only $2 for parking
From 10am to Noon…
Social Media Marketing Made Simple: In this introductory session, we will cover some of the strategies and best practices to get the most out of your social media activities including time management and measuring the return of your activities. We will talk about what social media marketing really is, how to incorporate it into your business life without losing productivity and look at how other businesses are using these low-cost tools to gain visibility, develop relationships and drive sales and response. We will discuss the various social media outlets that are available, how they interact together and ways to leverage their inherent strengths and to evaluate them for best use for your business or organization.
From 1:30pm to 3:30pm…
The Power of Email Marketing: Email is the most cost-effective, targeted, trackable, and efficient way to build and maintain relationships in all types of business and organizations. Learn how to master the basics of professional email communications with this comprehensive look at best practices and winning strategies for finding and keeping permission-based subscribers, increasing deliverability and open rates, writing good subject lines and content, getting readers to take action, and becoming a trusted sender.
The Santa Clarita SBDC’s experienced staff is always ready and willing to lend a helping hand to small business employees and owners across the SCV. Don’t miss out as they provide you with the tools to help your small business thrive in these tough economic times.
To learn more, visit cocsbdc.org or call (661) 362-5900