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Electronic Billboards

UPDATE: Santa Clarita Officials Receive Signatures For Billboard Referendum

UPDATE: Santa Clarita Officials Receive Signatures For Billboard Referendum

The opposition to a Santa Clarita-Metro deal to bring three large, two-sided electronic billboards next to Interstate 5 and Highway 14 and take down 118 smaller ones throughout the city claims it has what it needed Friday -- a whole lot of signatures. A Facebook post Friday by Citizens Against Billboard Blight read: “WE WON AND HAVE THE NUMBERS.” On Sunday, the group reported in a news release to have 18,000 signatures in support of their referendum, which seeked to halt a billboard deal proposed by Metro. A billboard lobbying group and Santa Clarita residents opposed to the city’s agreement with Metro and subcontractor Allvision -- to create billboards and more than $100 million in advertising revenue next to Interstate 5 and Highway 14 -- began a referendum April 3 to try and stop the deal. The deadline passes Monday, May 5, 30 days after the time the petition was certified by the Santa Clarita City Clerk’s Office.

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Santa Clarita City Council OKs Metro Billboard Deal In 3-1 Vote

Santa Clarita City Council OKs Metro Billboard Deal In 3-1 Vote

Santa Clarita City Council members approved a Metro billboard deal that would take down more than 100 billboard faces in exchange for six large electronic ones. Santa Clarita City Councilman TimBen Boydston was the lone vote against the deal. Mayor Laurene Weste recused herself from the vote because she owned property within 500 feet of more than one billboard location.

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