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Kylie Jenner

Gerard Cosmetics Gives Whitening Lightning Founder New Reason To Smile

After a flood of visitors trying to order her latest product online temporarily brought down her company’s website, Jen Gerard of Gerard Cosmetics thought she might have a hit. After both Gerard and her social media marketer went out to an event and ended up choosing the same shade of lipstick shortly after the launch, it validated her hunch, she said. “When you can create a product, especially a shade of something that reaches across the generations, then you know you’ve got something,” Gerard said, mentioning her latest lipstick, a shade inspired and backed by reality TV star Kylie Jenner of “Keeping up with the Kardashians.”

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