As businesses in Santa Clarita prepare for the upcoming year, they are developing new marketing strategies. The most modern marketing budgets include a variety of platforms ranging from print to digital. With so many options of media and different ways to reach consumers, these new strategies require businesses to increase their marketing budgets as well. This can be frightening for Santa Clarita business owners who have a tight budget for marketing. While you want to excel in your industry, you do not want to create a poor financial situation for your company. Learn how to maximize your marketing budget in 2020 by reading this post.

Advertise On the Radio

One of the best ways to maximize your marketing budget in the upcoming year is to advertise on the radio. Many local companies avoid advertising their products and services on the radio because it can be costly. However, quality radio ads yield businesses high results. You can reach an abundance of local consumers by marketing your brand on local radio stations. Locals listen to their favorite stations during their morning and afternoon commutes. Some even put on their favorite stations during their lunch breaks and coffee runs. You have plenty of opportunities to earn profits from radio ads. Create persuasive ones to maximize your marketing budget in 2020.

Use Promotional Materials

Another way to maximize your budget is to use promotional materials. Successful companies located in California attend business events regularly. Because Santa Clarita is in Los Angeles County, your event opportunities are anything but small. These events are great opportunities to spread brand awareness and generate interest in your company. In order to ensure that you increase conversions at promotional events, invest in branded materials. Consider purchasing union shirts with your company’s logo on them. You and your team can wear them during events to advertise your business. You can also buy branded pens to hand out to other attendees. Include promotional materials in your budget to maximize it this coming year.

Find Social Media Influencers

Additionally, find social media influencers to promote your brand online. To maximize your budget with this strategy, first determine the best social media platforms for your brand. Create business accounts on the most promising channels. Then, use each platform’s features to discover the top influencers for your industry. For instance, use Instagram’s hashtag search feature to find users with large amounts of followers. In addition to large follower counts, search for influencers who engage with their audiences regularly. Then, contact them with an offer that they cannot refuse. This collaboration could put your brand in front of thousands of local customers in your area. Certainly, you can maximize your marketing budget by hiring social media influencers to promote your brand.

Launch Direct Mail Campaigns

This coming year will not put an end to direct mail campaigns. Santa Clarita businesses can still increase their profits using the top direct mail marketing strategies in 2020. One of the best tactics to implement is to send personalized mail. Rather than mass-sending generic letters to a mailing list of 20,000 California consumers, personalize each letter. You will make each recipient feel recognized. As a result, they will gain interest in your brand and consider purchasing your products. Designate a portion of your marketing budget to direct mail campaigns to achieve a high ROI in the new year.

Upgrade Your Web Design

Finally, upgrade your web design to maximize your marketing budget in 2020. This step is crucial to success because the majority of today’s consumers use the internet to shop for products and services. Your website represents your brand’s story and image. If your website does not meet consumers’ expectations, they will not purchase products or services from your business. A great way to ensure that your site meets consumers’ standards is to optimize it for mobile devices. Upgrade your photo quality and search function as well. Then, you can maximize your marketing budget and outdo your competition this coming year.

To exceed other Santa Clarita businesses in 2020, maximize your marketing budget. Designate a portion of your budget to radio advertisements for your local area. Increase conversions at California events by using promotional materials during them. Pay social media influencers to promote your brand on their popular accounts. Launch successful direct mail campaigns by personalizing your materials. Furthermore, upgrade your web design to ensure that it meets your visitors’ expectations. Follow these steps to maximize your marketing budget in 2020.

KHTS FM 98.1 and AM 1220 is Santa Clarita’s only local radio station. KHTS mixes in a combination of news, traffic, sports, and features along with your favorite adult contemporary hits. Santa Clarita news and features are delivered throughout the day over our airwaves, on our website and through a variety of social media platforms. Our KHTS national award-winning daily news briefs are now read daily by 34,000+ residents. A vibrant member of the Santa Clarita community, the KHTS broadcast signal reaches all of the Santa Clarita Valley and parts of the high desert communities located in the Antelope Valley. The station streams its talk shows over the web, reaching a potentially worldwide audience. Follow @KHTSRadio on Facebook, Twitter, and Instagram.