The founder of 5WPR, Ronn Torossian says in this age of social media, everyone uses video to communicate. From Facebook Live to Snapchat, Instagram stories, and YouTube, people are constantly sharing their thoughts, location, and the things that matter to them by using video.
Being able to communicate effectively on camera is crucial in today’s media landscape because the majority of journalists work from home. It has therefore become important to ensure remote video interviews are successful.
What makes Remote Interviews different?
Video interviews are different from in-person interviews because there is less time in them for small talk. Participants also have to be more animated during video interviews, and make more eye contact, since the audience for this format can’t see body language or facial expressions as well. Good story-telling techniques are the key for successful remote interviews.
Remote interviews add another layer of complexity to stories on TV or the radio. Whether it’s a live-to-tape phone call with a radio station, or a video conference with a local television news crew, being prepared is essential for success.
With more organizations putting their events, meetings and presentations online, it is important to ensure that employees are prepared and equipped with the right tools and resources to present themselves professionally during these events. The same applies to media interviews.
Tips for Successful Remote Interviews
Because remote interviews are conducted via the internet, the first thing to do is ensure a company has reliable WiFi or a hardwired internet connection. Not having WiFi means there has to be an Ethernet cable coming out of a modem into the computer. Otherwise, moving away from the router while using the laptop will likely cut out the internet connection.
It is equally important to find a quiet space free of distractions like pets and kids for remote interviews. The space where the interview takes place also has to have good, natural lighting. A plain background works great because viewers aren’t distracted by things in the frame. A plain white wall is best if possible.
Bring the energy: With no audience and just the camera and reporter’s voice, bringing the energy is more important than ever. The trick is to think about the camera like it’s a human being, and to remember that the camera captures face and body language.
Create an inviting environment: Choose an appropriate background or location and make sure it’s well lit. Avoid dark rooms with harsh lights, as they will create distracting shadows. Also, avoid areas that could be noisy or distracting, such as areas with busy traffic or loud activities.
Dress appropriately for the message: avoid appearing too casual and sloppy, and wear clothes similar to regular office wear. Wearing a suit and tie for remote interviews works in these scenarios.