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5WPR Founder on Using PR for High Growth Brand Strategies

Ronn Torossian, the founder of 5WPR says the best way that companies can portray their credibility to the rest of the world is through public relations. When it comes to raising brand awareness and increasing sales, contrary to what many people think, public relations is one of the most cost-effective and efficient ways to achieve those goals. Strategies such as thought leadership or product placements can help brands prove themselves as a trusted authority within their industries. Even a positive comment from a trusted influencer on Twitter about a company’s product can add an additional layer of credibility and trust to a brand, which can translate into new business.

News Source

To utilize public relations strategies effectively and successfully, companies need to be in control of all of the news stories that are being published about them. They shouldn’t be willing to risk someone else misrepresenting the company, or potentially sharing misinformation about the brand. To do that, companies should create a separate page on their business websites, which will host authentic news stories about the business. The page should be easily accessible by anyone that’s looking to get more information about the company, and the business should proactively distribute its news through digital and offline channels.

Valuable Content

When a company is trying to develop a press release or even a pitch for outlets, all of the content should be focused on describing valid solutions in a succinct way. The business should highlight specific and widespread problems that many people face, provide the solution for that problem, and describe in detail how the business is involved with the solution. This type of content sounds a lot more natural for outlets and is what they are looking to publish most of the time.

Honesty

When a business releases information about itself, that information should always be honest, and should not stretch the truth or hide things from the public. A company’s brand story needs to be told well and needs to be authentic. Telling a company’s brand story in any other fashion will only end up hurting the business in the long term when the fuller truth surfaces at some point in the future.

Media Network

Companies should be building relationships with journalists and reporters in their niches or industries and should be becoming a trustworthy source of information for them. When a company is able to build up a reputation for giving valuable and valid information to outlets, over time it will generate a lot of mentions from those outlets. This is the key to getting media exposure in the long run, and overall PR success.

Ronn Torossian founded 5WPR, a leading PR firm.

5WPR Founder on Using PR for High Growth Brand Strategies

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