Gaining Competitive Edge In The Legal Market

Posted by: KHTS Articles in News Articles April 2, 2020 - 9:43 am 0 409 Views

The legal market is one of the most saturated fields out there, which means that the competition is now fiercer than ever. This can be rather daunting for many attorneys and law firms, but if you choose to look at it differently, you’ll see that this actually makes the legal industry an exciting place to be.

Because the business of law is moving fast, you’ve got to find a way to stand out if you want to keep up with the competition. This brings up the question of how do you get a client to choose you over other firms that provide the same service. The answer to that lies in gaining a competitive edge that distinguishes your practice in the legal market.

So how do you go about achieving that? Read on to find out.

Flaunt Your Experience

What do your previous cases show about your firm and its lawyers? Think about the cases you successfully defended and explain how you can help prospective clients get similar outcomes as well. Firms parading their high-value deals and household name clients have proven to be quite successful. Being involved in high-profile and groundbreaking cases will also help a great deal in distinguishing your practice from the competition, as it gives you a unique opportunity for exposure to a wide audience with similar complex cases. So if you’ve got the experience, don’t be afraid to flaunt it, just make sure to do it in a way that appeals to the potential clients.

Focus on Adding Value

Perhaps the simplest way for your firm to gain a unique competitive advantage is to focus intently on providing more value to your clients than your competitors can. Unfortunately, though, this is easier said than done. To create greater value for your clients, you’ll want them to see that they are benefiting from their relationship with you and that they are indeed getting more total value than average for their money.

To maximize the overall value perceived by your clients, you have to strive to increase your firm’s operational efficiency so that you can get more work done with less time and effort. One way you can do that is by employing the right legal software. As the experts at https://www.clio.com/ explain, utilizing a reliable software program will help you streamline your day-to-day tasks, allowing you to manage your firm, cases, clients, and bills as efficiently as possible. The right software will also enable you to create user-friendly client intake forms and can automate customer communication as well— whether that is through emails, reminders, or requests.

Offer Creative Solutions

Another way to improve your clients’ experience and make a name for yourself in the legal market is by giving your customers the safest, most cost-effective solutions. Clients mainly assess the value they’re getting from a law firm based on how much risk is involved and how much money this case is costing them. In that light, it is important to suggest the most efficient way to solve their problem. This doesn’t necessarily mean that you’re taking the most straightforward road, though.

You see, there might be an obvious answer to a legal question that your client has, but just because it’s a straightforward answer doesn’t mean that your client will be happy with it. In such cases, adding value would entail suggesting alternative approaches or creative ways around the problem so that your client can still achieve their goals. It’s all about making proactive suggestions and thinking outside the box, so before you recite a statute book to a client, think about whether there’s a faster or more innovative way to approach the case. Who knows, maybe there’s a loophole or a shortcut that you’ve accidentally missed.

Finally, try to offer your clients a little extra help than they anticipate. Be transparent with them at all times, and provide them with frequent updates to reiterate how you are helping them meet their goals.

Many firms rely on charging a better quote than their rivals to win over prospective clients. However, nowadays firms are actively trying to set themselves apart from their competition in more distinguished ways which, unfortunately, means that merely reducing your legal fees won’t be enough anymore. You need to put in the effort to make sure the clients choose you for the right reasons.

This can be both challenging and exciting, so take this as an opportunity to thrive and get creative. Keep the above tips in mind, and always stay up to date with the newest strategies your key competitors are employing. This way, you can maintain a unique and competitive advantage that truly gives you a leg up on the rest of the industry!