Growth needs to be sustainable for it to be of any use, and sustainable growth is easier to achieve for a small eCommerce company, than it is for traditional small businesses. If you have been in the business for at least a few months and you have not yet seen any significant improvement or growth in your revenue, it might be time to take a few steps to change things for the better. As to what those steps might be, we have a few suggestions from successful small business owners for you to mull through.

Launch a CMS-Optimized SEO Campaign

It’s true that SEO stands for search engine optimization, but in the competitive online market of 2022, online companies must go the extra mile to optimize and customize their SEO campaigns on an even deeper level. For example, SEO campaigns should be customized in accordance with the content management system (CMS) that the site is built on, but very few people even realize that there is such a thing as CMS-optimized SEO. If your eCommerce website uses the Shopify platform, hire a dedicated Shopify SEO expert to see sharp improvements in both the quality and the quantity of online traffic.

Identify Local Customers

It is true that the internet opens every online business to a nationwide, or even global traffic. However, there is no point in reaching target customer groups to whom you cannot deliver your products/services. Unless you are prepared to go national or international from the very beginning, it is better to focus on local customers (potential or past). The term local should not be taken too literally in this context though.

The boundaries of this “locality” will be decided by your business’s capacity to deliver without suffering losses. Concentrate more on turning identified, past customers in the locality into repeat customers. Small traditional businesses thrive on local customers and the online small business is not an exception to that rule either. However, online businesses can potentially have a much wider range while defining their locality.

Don’t Stay Limited to Locals if the Services are Not Geo-Restricted

We just explained how it is better to identify and target local customers, than to go to broad with your marketing efforts right away. However, that’s only applicable if you sell products or offer services that needs to be physically delivered. Online clothing stores, bakeries, grocery shops, local job portals (security, housekeeping, etc.), and other eCommerce companies that are restricted by the nature of their products/services fall into that group.

If none of that matters in relation to what you are selling, you should go beyond your locality from day one if it can benefit your business. Small digital marketing firms, content creation teams, software development teams, music tutors, web development companies, and digital artists are just some of the many fields without too many geographic limitations.

Nevertheless, it is still wise to limit your campaigns to geographic sectors that data analytics shows to be most conducive to your kind of products and/or services. Also, plan ahead before going international. The language difference is a big one and English cannot always bridge the gaps. The only exception would be if you were running a translation business.