KHTS Radio Santa Clarita Radio – Santa Clarita News
Radio advertising can be one of the most cost-efficient methods to get a message out to a targeted audience.
According to the Radio Advertising Bureau (RAB), who quotes Jack Myers, Founder of Media Village, “Radio works because it sells. Nothing stands above radio as the medium that drives the audience.”
Radio is extremely targeted. In Santa Clarita, KHTS 98.1 FM and AM-1220 are the only commercial radio stations. Its programming is hyperlocal for our valley.
According to numerous surveys, two-thirds of KHTS’s audience listens to the station in their vehicle. Whether they’re taking their kids to and from school, soccer and other extra-curricular activities, or driving to and from work, KHTS is critical for providing local news, traffic and weather.
In 2003, KHTS launched www.hometownstation.com, the valley’s leading website.
“Both our on-air radio and our digital platforms are extremely important for our advertisers,” shared KHTS owner, Jeri Seratti Goldman. “We work extremely successfully with many local businesses, not only building their websites, boosting their social media, but bringing traffic to their website and customers through their doors. We are very picky about the clients we choose, making sure they are the best fit for our audience,”
The radio station also puts on the largest annual event in Santa Clarita. The KHTS Home & Garden Show takes place the last weekend in April at Central Park in Saugus. Over 450 local vendors exhibit to more than 20,000 Santa Clarita homeowners
Radio is intimate. It’s a one-on-one connection. It is a powerful mechanism to communicate a message. No other medium has the intimacy of audio.
Again, according to the RAB, “88% of GenXer’s agree one of radio’s primary advantages is its local feel.”
As one example, radio reaches auto customers because so much listening is done in cars. Radio reaches 92% of Hispanics who plan to pay $25,000.00-$30,000.00 on a new or leased vehicle. Radio reaches 89% of Blacks who plan to buy a new/used/leased SUV. Radio reaches 87% of Adults who had five paid auto repair/services.
Radio is an extremely cost-efficient way to reach an extremely targeted audience. KHTS focuses on Santa Clarita adults, their audience is involved in our valley, allowing advertisers to spend their marketing dollars on vehicles that will geographically and psycho-graphically benefit them. Ever dollar spent is targeted to a customer living or working in the Santa Clarita Valley.
To learn more about cost efficient ways to market your business visit KHTS Marketing.
