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How Local Santa Clarita Businesses Can Get Local Support From Their Community

COVID-19 proved to be a major crisis for both healthcare and the economy. As mandated by the state, many small businesses were forced to shut down their businesses or prematurely shift to remote work while larger corporations found quick workarounds. As a local Santa Clarita business, there are several ways you can address these trying times and challenges. 

First and foremost, it’s important that you don’t get discouraged by big-box competition. “Local” has become a major buzzword in today’s business landscape, and more and more consumers care about where their products come from. Many are actively seeking ways to support their local businesses, and you can make their decision even easier with the right steps. Here’s what you can do: 

Partner With Local Business

There’s power in numbers, and you can leverage that power by partnering with local businesses to foster growth. Many businesses are struggling to stay afloat, and teamwork can prove mutually beneficial. Try to partner with businesses that complement yours. For example, as a coffee shop, you might partner with a local bakery. 

Major corporations have successfully launched partnerships that helped those companies attract new segments of the market, and you can do the same on a smaller, local scale. Brand partnerships can even yield creative ideas for new marketing opportunities that you may not have thought of. And when you share the budget for new ideas, it’s a win-win situation. 

Analyze Your Design & Marketing Initiatives

“As you reevaluate your business priorities, it’s important to think about how you can align your company amidst a crisis and get in front of your target market,” says Sachs Marketing Group, a Los Angeles based web design company. Your website is crucial for providing a great first impression, and visitors will make initial judgements about your business’s validity based on appearance. Now is a great time to take a step back and look at your data. What areas are you lagging in and how can they be improved? 

Reach Out to Current Customers

By now, you’ve likely received a barrage of emails that detail how companies you’ve engaged with are handling the coronavirus crisis. One of the main reasons this messaging works is because it humanizes the brand. Now more than ever, it’s crucial that you’re transparent with your end consumer. 

It’s no longer unacceptable to be vulnerable or secretive in your business operations. If you’re hurt by COVID-19 and are threatening to go out of business, don’t be afraid to convey this. If you’re taking extra precautions to keep your customers safe, let them know. Create an email campaign to reach out to your current customers and be sure to build out the same message across your social networks and on your website. 

Host a Virtual Events

Virtual events have become synonymous with COVID-19, and there’s a reason for this. With many events around the world cancelled, event organizers have had to think of creative ways to deliver. Already, many of the world’s leading conferences had virtual viewing and interacting capabilities enabled. You can do the same for your business. Product demos, webinars, live interviews, Q&As, and much more are all viable ideas for a digital event. 

You may even take your efforts a step further by hosting a virtual community fair that brings together businesses in a variety of industries. Reach out to other businesses that might be interested in getting involved, and starting promoting your community fair. Be sure to market any event well in advance, and emphasize the local element in messaging. 

Don’t Ignore Social Media

With many people unemployed, working from home, or still under curfews, you can expect more and more consumers to be scrolling through their social media accounts. For this reason, it’s important that you prioritize social media in your strategy. Social media helps you build deeper connections, promote your products, and reach your audiences. 

Consider working with local influencers to help spread the word about your company and its services or products. Influencers are one of the best ways to market your business because they have followers who trust them. There are many influencer search tools available to help you find local influencers. Don’t forget to pay attention to micro influencers with lower follower counts; these individuals tend to have much higher engagement rates with their audience, and therefore have built stronger relationships with them. 


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How Local Santa Clarita Businesses Can Get Local Support From Their Community

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