Practical Tips On How To Increase Your Food Truck Revenue

Posted by: KHTS Articles in News Articles July 3, 2020 - 12:40 pm 0 422 Views

In recent years, we’ve seen a trending craze in the food truck business. However, as the momentum has slowed down, especially with the recent coronavirus outbreak, the food truck business is still a profitable restaurant business model.

With that in mind, it also means that your food truck business has to compete with other food truck owners, restaurants, street food vendors, and quick-service restaurants, making it a challenge to maintain customers and boost sales. It’s not just enough that you’re selling mouthwatering meals. Are you also making profits?

How do you ensure that your food truck business is different from the crowded marketplace and can increase sales at the same time? Here are effective strategies that will boost your sales, attract more customers, and expand your business.

Create a unique and memorable concept.

The most important aspect of increasing sales and making more money for your food truck business is creating a unique and memorable concept. Not only will a unique and strong concept increase brand recognition, but it will also increase word of mouth about your business to customers. This, in turn, will attract more customers and have a positive impact on your sales.

Imagine if 1 000 people are talking about your brand. This can potentially generate 500 000 conversations about your food truck. A unique and memorable concept will create a buzz about your business, which will have people talking and can even attract news coverage, which will make you more money.

A unique and strong concept means you have a clever name, cohesive design, and an established brand with something unique on offer. Use professional custom food truck builders who will create something appealing to your customers for a unique and coherent design.

Increase your output speed.

To boost sales in your food truck business, you also need to increase your staff’s efficiency. This means that food is being delivered on time, and quality is still being upheld. This doesn’t mean rushing your customers or staff. You can invest in a good POS system that will drastically improve billing, delivery, and manage daily operations.

Here are some benefits of having a POS system for your food truck business.

Secure billing helps you quickly generate bills while on the move, wherever you are. A POS system also enables you to create invoices faster, which helps you serve more customers.
Integrated CRM – This helps you capture your customers’ details, where you divide them into different categories depending on their behavior. This will help you know your customers and help you send out personalized text alerts or email updates, informing them about your location or the day’s menu.
Real-time reports help you analyze real-time updates about your food truck business from anywhere and anytime.
Mobile delivery – In today’s tech-savvy generation, you can’t afford not having mobile ordering-enabled service for your food truck. Having a POS system in play will give you a live update of the orders on the move. Make sure you register with popular apps listed in your area to help customers find your food truck.

It’s also crucial to note that you should have an efficient staff to make this work. Ensure your team understands the goals and objectives of your business and is performing at an optimum level.

Add a new menu item seasonally.

You may have created an excellent menu for your food truck, but it may not be wise to serve the same food season after season. Changing or adding a new menu item can be tricky, but it may be a necessary factor to boost sales and attract more customers.

You can start by introducing a new seasonal dish with every season. For example, you can begin using seasonal ingredients and vary your menu on available ingredients. Fresh from the farm to your plate, a trend that has grown over the years, is a good example.

Using seasonal ingredients means you’re able to tap into what your customers crave at a given time of the year. This can differ from offering warm-hearted meals during the winter season to offering ice cream and frozen desserts during summer.

Adding seasonal items to your menu is a sure way of attracting more customers and boosting sales. Sixty percent of customers are more likely to order food on the menu labeled as “seasonal.”

Create combo meals on offer.

Combo meals are an awesome way of having your customers spend more. However, make the combo meals appealing with an offer on reduced prices as compared to being purchased separately.

You can choose to combine a low-selling meal item on the menu with a high-selling menu item. It will motivate your customers to buy more than they intended. Train your staff to upsell the combos, and make them look visually appealing to your customers.

Offer home deliveries.

Expanding beyond your food truck’s confines may sound like a huge step, but offering home deliveries is a sure way of boosting your sales. With the COVID–19 pandemic, most people are opting for home deliveries. You can choose to partner up with third-party delivery services, or hire an employee to only deal with home deliveries.

Creating your presence online will also help customers know about your services and delivery options, which can boost your sales. Don’t forget to update your website with the latest menu items and combo meals to attract even more customers.

Finally, if you want to stand out, you can create a mobile app for your business where customers can download the app, order food, and still pay online. You can also consider adding a mobile payment option.

Nothing attracts customers more than excellent service and good food. Make sure your staff offers a unique and efficient service to your customers. You can encourage your customers to give social media feedback to improve your services and cater to their needs. If you have quick and quality service, you’re sure to increase sales and attract more customers while maintaining customer loyalty.