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Reddit Marketing 101 – What You Need To Know

Despite being one of the most visited websites on the internet, not a lot of brands invest in Reddit marketing — well, not as much as they invest in more conventional marketing platforms like email, Facebook, and Google.

But with over 100,000 communities attracting more than 50 billion monthly views, Reddit is an underrated source of high-quality leads, especially within the 18-34 age group making up 58% of its user demographic.

In today’s hyper-competitive world where every advantage you can exhaust to beat the competition is crucial for survival, building a solid marketing machine on platforms like Reddit can spell the difference between failure and success.

But how do you actually market on Reddit? 

The number-one rule in Reddit Marketing

Reddit is a unique platform in that it primarily works by connecting users with similar interests together. Unlike other social media like Facebook, where most of the content you see is from people you know personally (regardless of whether you care about what they have to say), Reddit cultivates passionate communities that intentionally visit the platform to engage and be informed. Helpful posts get Reddit upvotes, while low-quality content gets downvoted to oblivion.

Naturally, such a passionate community would feel more protective of their space. So if there’s one thing you need to learn about marketing on Reddit, it’s that Redditors absolutely despise shills.

If you think you can just create a Reddit account and start talking about your products or services in every relevant subreddit you can find, think again. Sooner rather than later, you’ll likely encounter a hyper-vigilant Redditor who’s ready to call you out on your BS.

Building a presence on Reddit: Best practices

While you can purchase a spot to have ads displayed on Reddit, building a solid presence with organic engagement can prove to be far more effective in the long run. Here are some tips you need to keep in mind.

Find the right subreddits for your brand

At the minimum, the best subreddits to promote your content in should have:

  • A good number of active members
  • A high level of activity

You naturally want your content to be seen by as many potential customers as possible. As such, investing your time and energy to promote in small or dead subreddits can be counterproductive.

You also want to ensure that the subreddit you’re using is a good fit for your objective and the content type you’re using. You wouldn’t want to start a discussion about your brand in a subreddit that frowns upon mentioning specific companies. Likewise, if you’re looking to promote a blog post, don’t bother doing so on a subreddit that’s only for video content.

Provide value

Again, Redditors love helpful or insightful posts and are more likely to engage with content that provides value. If you’re obviously posting just to put in a brand mention, you’re probably going to get banned by Reddit moderators.

One of the simplest ways to provide value is to observe the subreddit you’re planning to promote in and identify the most common struggles faced by the users in that sub. Then, craft content that would help them address the struggle in question. Cheatsheets, resource compilations, and relevant organic reviews are some post formats you can explore.

Don’t spam your links

Redditors (both users and moderators) are highly suspicious of anyone who uses the same links repeatedly. It’s true when they say that Reddit marketing heavily relies on subtlety. Spamming your links and indulging in too much sales talk are dead giveaways.

Bottom Line

Marketing on Reddit can be tricky, but it can also turn out to be hugely rewarding. When done right, your business will enjoy a good stream of high-quality leads. To succeed on Reddit, it’s essential to respect the community and provide real value to users. Follow the tips we outlined above for the best results!


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Reddit Marketing 101 – What You Need To Know

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