Consumer Archives — KHTS Radio — Santa Clarita Radio - Santa Clarita News https://www.hometownstation.com/tag/consumer Santa Clarita Radio - Santa Clarita News Sun, 01 May 2022 02:44:44 +0000 en-US hourly 1 https://wordpress.org/?v=7.1.4 Using Consumers’ Emotions In Marketing https://www.hometownstation.com/news-articles/using-consumers-emotions-in-marketing-415716 https://www.hometownstation.com/news-articles/using-consumers-emotions-in-marketing-415716#respond Sun, 01 May 2022 02:44:44 +0000 https://www.hometownstation.com/?p=415716 5WPR Founder Ronn Torossian says according to studies, most people tend to rely on their emotions instead of facts and logic when they’re making purchasing decisions. This means when companies create ad campaigns that are designed to elicit a specific emotion from the consumers, they’re going to be a lot more influenced in their purchasing decisions. In fact, ...

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