Ronn Torossian, Founder of 5WPR had some tips on how companies that are looking to improve their marketing efforts in the coming months can learn a lot from the 2022 Beijing Winter Olympics and the stories told there. Between endurance, speed, strength, and attention to detail, there are plenty of marketing lessons that are coming out of one of the biggest sporting ...

Thirty-four years ago, a team of four Jamaicans captured the world’s attention when they stepped up to the start of the bobsled run in the Calgary Winter Olympics. The team had never been inside a bobsled until five months before flying to Calgary, and yet here they were, representing Jamaica in the adrenaline-fuelled ice sport. One of those intrepid Jamaican ...

On Saturday the City of Santa Clarita celebrated the start of the 2022 Winter Olympics in Beijing, China with a torch relay ceremony at The Cube in Valencia. Beginning at 9 a.m. Saturday, the relay started at Santa Clarita City Hall, where three runners were given the ceremonial torch to hold. Along the way, they would be joined by groups ...

Travel warnings and a new Twitter account, @SochiProblems, show that there is more to the 2014 Winter Olympics than athletics.