For local car dealerships, standing out in a competitive market is no small feat. While pricing and inventory matter, it’s often the emotional connection with the community that drives lasting success. Community-first messaging—the strategy of aligning marketing efforts with local values and relationships—is helping dealerships build trust, foster loyalty, and grow their customer base without resorting to flashy gimmicks or ...

The Frontier Toyota in Santa Clarita has recently been sold to Aman Abraham, of Los Angeles after being owned by SCV resident Joe Caso since 1988.  The sale of the Toyota dealership was reportedly closed on Wednesday but no details of the sale have been released.  The new owner Abraham, was previously the general manager of Lithia Motors, Inc./Toyota Downtown ...

 Valencia Acura offered the first test drives Thursday of the Acura NSX, a 573-horsepower, twin-turbo-charged “supercar.” Don’t miss a thing. Get breaking KHTS Santa Clarita News Alerts delivered right to your inbox. The Santa Clarita dealership received the opportunity to offer the first test drives of the car. Acura re-introduced the NSX Thursday, offering an unique opportunity for Santa Clarita Valley residents, ...

Firefighters were quick to respond to an underground electrical volt fire near the Valencia BMW dealership on Auto Center Court in Valencia early Friday morning. Don’t miss a thing. Get breaking KHTS Santa Clarita News Alerts delivered right to your inbox. “It actually happens pretty often,” said Inspector Richard Licon of the Los Angeles County Fire Department. “One of the volts in ...

Santa Clarita is now one of five Mercedes Benz dealerships in North America that have a new, state-of-the-art facility. Don’t miss a thing. Get breaking Santa Clarita news alerts delivered right to your inbox. After about two and a half years of planning and construction, the new Mercedes Benz of Valencia dealership is complete. For the past year, Mercedes Benz ...