You don’t need to be a rocket scientist to know that radio is steadily declining. Many Millennials and Gen-Zers would much rather go to YouTube, Spotify, and other apps to listen to music, hear their favorite podcasts, and not have to worry about the radio station not being available. And with Bluetooth, unlimited data plans, downloads, and hands-free technology, listening ...

It used to be that if you wanted to interact with your audience on a radio broadcast, you had a call-in. However, those days are far behind us. How can you encourage audience interactivity when you have a generation that dislikes phone calls and doesn’t listen to the radio? Simple. Instagram Live. You may not think of Instagram as a ...