Santa Clarita Councilman Cameron Smyth painted a bright future during his State of the City address last Thursday. He highlighted a number of wins for the job market in Santa Clarita, vigorously running over labor facts and figures.

Councilman Smyth said, “Santa Clarita continues to be the most business friendly city in the Los Angeles County. Whether that’s designing new technology, filming TV shows, or creating world-class experiences, Santa Clarita is an ideal place to work.”

Santa Clarita has an unemployment rate of 5.1 percent, which is excellent compared to neighboring cities in LA County. In fact, Councilman Smyth praised the fact that the job market increased four percent in just one year, adding over 3,000 jobs in the city.

Job Growth in Santa Clarita Attributed to Tech Startups

What is next for the city? Job growth in the city could be attributed to the growing technology startups in Santa Clarita. These startups could be growing the job market while making Santa Clarita the Silicon Valley of the South.

The increase in median household income is over $85,000 and more and more young workers are joining the workforce in Santa Clarita. Could this be due to the growth of tech businesses in the city?

It makes sense to see tech startups and entrepreneurs popping up in Santa Clarita. The city is friendly and open to growth and innovation. Many citizens of the city may be thinking about throwing their hat into the entrepreneur arena, and it’s easier than one may think.

Joining the Santa Clarita Entrepreneur Club

Well there may not be a club yet, but inception is probably isn’t too far down the road. Entrepreneurship is perfect for retirees, stay-at-home moms and/or dads, young college grads, and the list goes on.

Since Santa Clarita is already home to a number of tech startups and other small entrepreneurial businesses, why not join in on the fun. You will not only create a fun business that may take you from passive income to full-time gig, but also potentially increase the job market of the city even more. Let’s take a deeper look!

3 Tips to Become an Entrepreneur and Launch a Startup

The Santa Clarita Business Incubator is definitely a great place to begin your entrepreneurial journey. It is a place for creatives and tech startup entrepreneurs to grow and hone key skills for growth and success.

There are a few aspects to starting a startup every entrepreneur needs under their belt prior to moving forward.

1. Find a Solution with a Market that Wants to Buy Your Product/Service

The number one reason startups fail is no market, according to CB Insights. Having no market means that there is no audience that wants or needs your product or service. Even if it is very tech savvy and innovative, if it doesn’t solve a common issue, you may not have people to purchase.

This is an essential tip that all budding entrepreneurs need to remember. “The ability to highlight a problem, maybe even a problem in your own life, and deliver a solution to the masses is a formula for success.” Raihan Masroor, COO of health tech startup Your Doctors Online, explained.

2. Serve Up a Powerful User Experience via Your Website

You may have heard the term “user experience” already in your entrepreneur research. It is a very important term to remember and turn into action, making it a vita tip to follow for growth and success as an entrepreneur.

The truth is, if it’s not online, it simply doesn’t exist in the digital era. That makes it important to have an online presence. This is easy to do, especially with shared or VPS hosting and plenty of WordPress website themes to choose from.

3. Have an Audience Focused Marketing Strategy

Marketing is a very important asset in your entrepreneur toolbox. Once you have identified a buyer persona for your product and/or service, you need to develop a startup-minded, small business marketing strategy to reach your target audience.

To create a marketing strategy, you need to know where your target audience spends their time online. For example, maybe you are catering your startup toward solving a problem for Millennials. Your main marketing channel in this case would probably be social media — Instagram more than other channels.

In Conclusion . . .

The Santa Clarita job market is definitely looking good and the development of programs like the Santa Clarita Business Incubator are going to increase employment even more. Entrepreneurs may be leading the charge with new innovative startups making Santa Clarita look like Silicon Valley.

KHTS FM 98.1 and AM 1220 is Santa Clarita’s only local radio station. KHTS mixes in a combination of news, traffic, sports, and features along with your favorite adult contemporary hits. Santa Clarita news and features are delivered throughout the day over our airwaves, on our website and through a variety of social media platforms. Our KHTS national award-winning daily news briefs are now read daily by 34,000+ residents. A vibrant member of the Santa Clarita community, the KHTS broadcast signal reaches all of the Santa Clarita Valley and parts of the high desert communities located in the Antelope Valley. The station streams its talk shows over the web, reaching a potentially worldwide audience. Follow @KHTSRadio on Facebook, Twitter, and Instagram.