When it comes to marketing, small businesses can sometimes be behind the curve, often because their owners don’t have the budget to create elaborate marketing strategies and are most likely busy running the business! To speed things up, we’ve come up with some simple tactics that can be done in less than a day to get back to doing what you do best.

Set up a Google My Business.

This can be done in less than an hour but could have a lasting positive effect. Google My Business is a free listing you can create, which means you’ll appear in Google when someone searches for your services. If you search for a gardener, results will be shown at the top of the page with a map of where the business is. If you create your Google My Business, you’re increasing the chance that your company will appear in this listing. Just add some necessary information at https://www.google.com/business/ and then verify that the business’ location is correct by typing in a code that will be posted directly to you. Once set up, ask customers to leave you reviews to increase how often your listing shows. 

Use Google Ads.

Similar to setting up a Google My Business profile, you can also increase how often you appear in the search results using Google’s ad platform. With this, you can designate keywords your customers will be searching for, and then create an ad that will appear when that keyword is searched for. An example of this may be ‘gardeners near me,’ which is a likely query someone will type into Google. If you select this keyword, there’s a good chance that your ad will appear, and when someone clicks on your ad, it will take them to your website. The great thing about Google Ads is that you only pay when someone clicks on your advert, meaning that you can keep costs low, and everyone clicking your ad has a significant interest in your product or service.

Create print assets.

There are also physical marketing tactics you can use that don’t take too much time out of your day. Some good examples include flyers and vinyl banners, which can both be printed for a relatively small upfront cost. Flyers can be printed at home, or what’s recommended is that you find a local company that can print several hundred for a reasonable price. These can then be kept at your store or can be delivered around your local area to increase awareness of your business. Similarly, vinyl banners can be produced for a small cost and placed somewhere with high footfall to generate instant awareness of your business and the services or products you offer. Find a company like www.printmoz.com/vinyl-banners that’s both high-quality and reliable, and have a banner printed that will give you an immediate increase in awareness without high costs. 

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