KHTS Radio Santa Clarita Radio – Santa Clarita News
Hosts: Peter Bronstein, Traci DeForge
Guests: None
Topic:
Ask Brien – 10 Biggest Marketing Concepts For a Business (Part 1) – December 29, 2022
Welcome to Ask Brien, the show with the answers to all your business questions! On today’s episode, Peter and Traci discuss the 10 most important marketing concepts for businesses.
Peter and Traci discuss the importance of building a strong brand identity as the first of the important aspects of marketing your business. With the new year arriving, Traci stresses the importance of taking advantage of advertising through social media that makes your brand consistent and cohesive with the overall message of your company. Traci mentions how podcasting, videos, webinars must all have the same logos and art work to get customers to psychologically trust you and your brand more and lend it credibility.
Traci says that a brand is built over time but that the foundations of a brand are built out over pillars including what people feel, touch, hear, and experience. Traci references Nike and the NBA and how the Nike swoosh logo has become synonymous with athletes and sport wear.
“If you just see the Nike swoosh and dont see the Nike name, its become so recognizable over time,” Traci said. “You want to fall in love with the brand you build because you want to re-invest in it and so that speaks to the importance of the colors and the logos even if they may not seem like important things.”
Listen to the entire show here as Peter and Traci discuss the 10 most important marketing concepts for branding your business!
AskBrien.com is business community where business owners can ask other business owners questions and receive responses. We are focused solely on business. We don’t discuss anything but business on our site. Every business question is important to the person or entity asking that question.
We are a resource for you to obtain information to common questions such as:
Should I incorporate? What is a registered trademark? Do I need a domain? What’s hosting? Why do I need a website? How can I create an iPhone and Android app? Am I paying too much in merchant fees? How do I get traffic? Ask Brien is here to help you. We look forward to your interaction.
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