The KHTS Marketing department, which acts as a full service advertising agency in Santa Clarita, is talking about what clients can expect from doing radio advertisements and on-air segments.

One of the biggest reason to turn to a radio station for marketing company services is branding, according to KHTS Co-Owner Carl Goldman.

“There’s no question branding is gigantic on the radio side,” Goldman said. “Again, it depends on the client and what the client is trying to achieve.”

Related: Santa Clarita SEO Experts At KHTS Marketing Partner With Clients To Reach Individualized Goals

For example, the best advertising agency service for some clients might be to do a regular talk show, like Arif Halaby from Total Financial Solutions, who has hosted “Total Financial Solutions Safer Money Hour” every week for over 13 years.

“We have a lot of clients who want to establish an important brand and build important relationships,” Goldman explained. “Sometimes we gear them over toward doing a weekly talk show, (which) has been done very successfully by many clients.”

Clients who have big events or sales may be better suited choosing on-air advertisements as their advertising agency service instead.

“Radio works really, really well in heavy saturation driving traffic over to that particular event or that sale through commercials,” Goldman said.

Because KHTS has built a strong brand within the community over the years, Goldman noted that KHTS Marketing can help clients establish a certain level of trust within the community as well.

“We have such a strong brand here in Santa Clarita — by hearing it on the radio station, it creates a trust level and a connection that is important specifically for new clients,” Goldman said, “but also for older clients who just want people to remember that they’re still around.”

KHTS

24320 Main St.

661-298-1220

[email protected]

Since KHTS first launched back in 1990, it has become a full service advertising agency specializing in Santa Clarita Search Engine Optimization. The KHTS Marketing department acts as a unique advertising companythat utilizes the airwaves, hometownstation.com, daily newsletters that go out to more than 34,000 local residents, the KHTS Home and Garden Show and much more to promote clients. Businesses interested in taking their companies to the next level can utilize KHTS as a full service marketing agency, with a individualized strategy created just for them. Considered the Santa Clarita SEO masters, KHTS is the premier marketing company in the Santa Clarita Valley and beyond.

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