In an effort to help members of the community understand the Latino marketplace and how to best communicate with their Latino customers, Bill Miranda, CEO of the Santa Clarita Valley Latino Chamber of Commerce is holding a “Hablando a Negocious: Talking Business” seminar. The free program will be held on Thursday, May 30 at 6 p.m., at the Old Town Newhall Library on Main Street.

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Miranda’s presentation will address the following topics: 

• Establishing a relationship with the Latino customer base
• How attracting Latino customers can help grow your business, increase sales and improve profits
• Demographics of the Latino market
• How Latinos are the fastest growing purchasing population segment in the United States.

For more information about the “Hablando de Negocious: Talking Business” presentation, contact Jessica Sutorus at [email protected].

About Bill Miranda

Bill Miranda is President of the Bill Miranda Leadership Center and CEO of the Santa Clarita Valley Latino Chamber of Commerce. As a Santa Clarita Valley community leader, Miranda is a member of the College of the Canyons Chancellor’s Circle and on the advisory board of Single Mothers Outreach of Santa Clarita. Miranda previously served as a counselor with the Small Business Development Center, where he counseled hundreds of business owners about starting, growing and operating successful companies. Miranda continues to be a motivational speaker and trainer, teaching leadership skills to thousands of entrepreneurs throughout the world.

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