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Cinnabon

Wendy’s Anticipated To Test ‘Surge-Pricing’ Next Year

Wendy’s new CEO Kirk Tanner indicated the fast food chain would test “dynamic-pricing” similar to Uber’s “surge-pricing” next year in 2025. On a call with analysts, the Ex-PepsiCo Executive outlined a $55 million expansion of technology investments. During the fourth quarter 2023 earnings, the Ohio-based company expects its digital sales to reach $2 billion in 2024, “a full year earlier ...

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