Startups can be tricky to market as they represent a budding entrepreneurial setup that is keen to establish its footing in the business world yet lacks the features of established businesses. Digital marketing can be considered a savior for startups looking to invest smartly in their marketing efforts yet want maximum reach. Digital marketing has become sophisticated with new AI-driven ...

Introduction Getting more leads is the goal of any business. The best way to get them is by building relationships with potential clients and customers. While there are many ways to do this through direct marketing (i.e., direct mail or print ads), email outreach has become one of the most effective tools for generating new leads for your company. Below ...

College of the Canyons (COC) launched a 15-week email series to celebrate the 15-year anniversary of the Canyon Country Campus.  Each week, COC is scheduled to send out a fact about the Canyon Country campus about what makes it unique, and how it helps students succeed.  This year, the Canyon Country campus is celebrating 15 years since it was opened.  ...

Is Customer Service Via Social Media Replacing Phone and Email? According to Nielsen’s Social Media Report, approximately half of U.S. consumers use social media for inquiries, report satisfaction, and air complaints. A third of social media users prefer social media customer service compared to phone support. Social media today is turning customer service and support on its head. Social media sites have ...