As one of the most expensive states in the US, you’re going to want to make sure your finances are in a good place when setting up a business in California. Not only do you need to ensure that you have plenty of cash to fall back on, but you need to have everything well thought out before you get ...

You’re super excited. You’re a junior marketing manager at a big movie studio and you’ve just landed your first major account. You’ve been asked to work on the promotion of their latest film, a big-budget action flick headlined by an up-and-coming star. The studio has already invested millions and wants to know if audiences will buy the actor in the ...

If you have found yourself here you have probably realized that there is a difference between PR and marketing. Whether this is a concept completely new to you or something you find yourself quite familiar with, are you aware of what these differences are? The major differences can be summed up as the PR team supports the larger brand of ...