KHTS Radio Santa Clarita Radio – Santa Clarita News
Hosts: Peter Johnson, Traci DeForge
Guests: Sabine Schindlbauer
Topic: WhatIf Foods
Ask Brien – WhatIf Foods With Sabine Schindlbauer – November 17, 2022
Welcome to Ask Brien, the show with the answers to all your business questions! On today’s episode, Brien and Traci welcome in Sabine Schindlbauer, the Marketing & Brand Expert at WhatIf Foods. WhatIf Foods is a sustainable food company that builds value chain from the ground up (literally) while creating delicious food. By using crops grown with regenerative practices, WhatIf Foods is able to create a practice by design through its supply chains in an effort to empower farmers.
Sabine also spoke to her role with WhatIf Foods as the marketing and brand expert and the importance of communicating their products and services to its customers. She explains how credibility is the key to getting attention, regardless of whether they have endorsements from celebrities, athletes, or influencers.
“There are multiple ways of looking into an influencer,” Sabine said. “From demographics to engagement rates, brand affiliation, there are many ways to get to know the person. However, I am a huge fan of having a conversation over the phone or in person because you tend to find out very quickly if this person just wants to get paid or if they truly believe in the product and company.”
Sabine continues to express the importance of authenticity in branding, stating that people become loyal to a company if they truly believe in its mission. Upon closer inspection, often its easy to see a company is full of “hot air” and that there is not as much substance behind their slogan as consumers may have originally believed.
Listen to the entire show here as Peter and Traci discuss WhatIf Foods with Sabine!
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