The selection of goods available for buy online is always expanding. When it comes to internet shopping, Nigerians love to shop for shoes and clothes. In our representative online survey, 51% of customers and 45% of consumers chose these responses, respectively. In 2023, 1,049 people in Nigeria participated in the survey that was carried out online. Based on over 2,000,000 interviews, Statista Consumer Insights provides you with all of the results of our unique Statista surveys.

There has been a lot of competition in the Nigerian e-commerce market recently as more and more individuals realize the benefits of shopping online, including the potential to save money and time.

Nigeria is a diversified country with a big population and an expanding middle class; hence, the most desired products in Nigeria might differ by area, financial bracket, and personal taste. Still, among Nigerian consumers, the following items rank high in demand:

Consumer electronics: Nigerians love their gadgets and are always on the lookout for new ones, so it’s no surprise that electronics like computers, smartphones, and televisions are selling like hotcakes.

Nigerians are constantly searching for new, fashionable garments and accessories, which fuels the country’s thriving fashion industry and have given opportunities for Ecommerce agencies, Digital Marketing agencies, Package design agencies, SEO Agencies, Website design agencies, delivery partners and many more.

Food and drink: Nigerians eat a wide variety of foods and drink a wide variety of beverages, from domestically made items to well-known international brands.

The demand for personal care and cosmetics is on the rise in Nigeria due to the country’s expanding middle class and its citizens’ growing interest in self-care and health.

Vehicles: The need for dependable and reasonably priced autos is high in Nigeria, which is driving the market’s expansion.

Property: The demand for housing and real estate is rising in Nigeria due to the country’s expanding urban population.

Among the many things sold online in Nigeria, electronics rank among the most popular. Not only do most homes have many electronics, but so do most businesses and educational institutions. Therefore, there is a big market for this product, and it sells well. Some examples of well-known electronic brand names are Canon, Samsung, LG, Sony, TCL, and so on. In Nigeria, you can sell electronic devices like these online.

• Electronic media players: PlayStation, DVD players, smart TVs, LED TVs, and regular televisions.
• Video surveillance, camcorders, digital cameras, and projectors are all types of cameras.
• Portable power sources and generators: inverters, stabilizers, solar panels, and generators.
• Stereo systems, wireless speakers, and sound bars for the home.
• Instruments used for music: guitar, keyboard, and modular MIDI.

All humans have the same four fundamental requirements: food, water, clothing, and a safe place to live. Online retailers have recently been a boon to the fashion sector. Interestingly, launching an internet fashion business does not necessitate a substantial amount of capital. The following products are in high demand and can be sold online with minimal capital.

• Apparel for Men: Shirts, Polos, Jeans, Business Suits, Shoes, Clocks, Pajamas, Swimwear, etc.
• For the ladies’ closet: apparel, shoes, handbags, jewelry, traditional attire, maternity gowns, pajamas, and sleepwear.
• In addition, items such as: baby clothes, bridal gowns, school uniforms, luggage, and so on.
• You can easily make a living selling shoes, handbags, watches, t-shirts, jewelry, and other common fashion items.

Health and Beauty

Being attractive and healthy is a need that we all share. There are a lot of people that buy health and beauty items because they are fantastic. The importance of these products’ demand among Nigerian women aged 18 to 40 is paramount. In Nigeria, these are the most popular things sold online.

• Skincare, haircare, oral hygiene, deodorants, antiseptics, cosmetics, shaving, and hair removal are all part of the beauty and personal care category.
• Medications, therapy, foot care, ear care, women’s health, etc.
• Nutritional aids, weight reduction aids, vitamins, minerals, and dietary supplements for food and drink.
• Sexual Health: Adult Entertainment, Sexual Health Products.

Items for Infants

Products for infants are in great demand in the Nigerian market right now, particularly from internet retailers. There is a growing and lucrative market for these products every day. The most popular baby items in Nigeria in 2019 are these.

• Footwear and apparel for infant boys and girls.
• Nursery essentials: baby formula, baby food, baby bottles, bibs, and breastfeeding.
• For diapering: diaper covers, changing pads, wipes, and holders.
• Towels, washcloths, skin care products, and shampoo for bathing and personal hygiene pregnancy, maternity, and baby shower gifts For infants and toddlers.
• Beds, cribs, and bedding, as well as the furnishings and decor for the nursery.

Food

There are a few of these goods that absolutely everyone needs. Since these are items that everyone uses on a daily basis, customers utilize them frequently and continue to buy them online. Food items are in high demand and sell like hotcakes. Listed below are a few of the best food items that may be sold online and still make a decent profit.

• Keeping a house clean: Cleaning supplies, dish cleaners.
• Dishwashers: liquid soaps and detergents.
• Personal care items, including soaps, shower gel, and products for men’s and women’s restroom cleanliness.
• Wine, coffee, tea, and soft drinks are available.
• Oil and spices for cooking.

Cell Phones and Their Accessories

Products related to mobile phones and accessories sell like hotcakes in Nigeria. Apple, Samsung, Tecno, Huawei, iTel, Nokia, and a plethora of other top phone brands are available in Nigeria. The demand for these products is skyrocketing. Take a look at the products listed below.

• Devices: Tecno Camon 11, Huawei Y9, iPhone XS, iPhone X, Samsung S9, and Samsung S8.
• Phone peripherals: screen guard, phone casing, batteries.
• Here you may also sell things like smartwatches, headsets, and power banks.

Calculating

The computer is quickly becoming an essential tool in modern Nigeria. Many people in Nigeria rely on it for many tasks, including job, school, business, communication, and more. So, you may buy various devices and accessories, like laptops, and sell them right there. You may also locate pre-owned ones, fix them up, and resell them. Online shopping has become the go-to place for many people looking for the newest computers and accessories. Samsung, Apple, Huawei, Dell, HP, and Toshiba are among the most renowned brands that fall into this category. You can sell goods in these areas of computer hardware.

• Keyboards, mice, printers, flash drives, laptop accessories, UPS, toner, and more are all considered computer accessories.
• The following brands of laptops are available: HP, Samsung, Huawei, MacBook, Dell, and many more.