Organizing business events can be both stressful and thrilling for companies. Ronn Torossian advises that if done right, business events can be more fun and beneficial for both the hosts and the attendees. He also cites the importance of proper event promotion to maximize publicity for more impact. Torossian the founder of 5WPR and has experience in this aspect of ...

5WPR Founder Ronn Torossian says according to studies, most people tend to rely on their emotions instead of facts and logic when they’re making purchasing decisions. This means when companies create ad campaigns that are designed to elicit a specific emotion from the consumers, they’re going to be a lot more influenced in their purchasing decisions. In fact, according to research, some of ...

Ronn Torossian, founder of 5WPR says Digital PR helps businesses improve their online presence. In many ways, digital PR is similar to traditional PR. Traditional PR uses channels such as printed publications, TV, and radio, whereas with the changing landscape of businesses these days, digital PR uses a wealth of communication channels like websites, influencer campaigns, video portals, and blogs.  Digital PR is now a ...

Ronn Torossian, 5WPR founder says according to marketers, most companies will be increasing their social media ad spending in the coming months. What the results of their ad spending will be is not very clear. Proving the return on investment (ROI) from social media spending can be a bit challenging for companies, especially when they are trying to increase their ...

Ronn Torossian, the founder of 5WPR says the best way that companies can portray their credibility to the rest of the world is through public relations. When it comes to raising brand awareness and increasing sales, contrary to what many people think, public relations is one of the most cost-effective and efficient ways to achieve those goals. Strategies such as thought leadership ...