Organizing business events can be both stressful and thrilling for companies. Ronn Torossian advises that if done right, business events can be more fun and beneficial for both the hosts and the attendees. He also cites the importance of proper event promotion to maximize publicity for more impact. Torossian the founder of 5WPR and has experience in this aspect of running a business. Here are a few ways your company can maximize event publicity.

1. Email Marketing

Most people check their emails first thing in the morning and keep up with any new mail throughout the day. Email marketing is still as effective as when it was first introduced. You want to ensure that your event is promoted via your company’s email newsletter. This is a great method to ensure all interested parties get the memo.

2. Website

If your company doesn’t have a website, launching one should be your top priority. A website bridges the gap between client and company. It’s also the perfect platform to focus event promotion efforts. All the necessary information should be presented on the website in an easy-to-read format. Important information includes dates, contact information and the event’s purpose.

3. Personalized Content

Your clients have unique tastes and preferences, so you should create targeted promotional content for different groups. Your audience may also appreciate incentives like gifts or prizes to be won if they participate in the event.

4. Behind the Scenes

Companies can also use social media platforms to promote their business events. You can create anticipation by hinting at an event early on without getting into the details. You should release bits of information as they become necessary until the big reveal. Companies can also share behind-the-scenes content to get clients excited about the event.

5. Collaboration

If you have good relationships with other companies in the same industry, you can always collaborate to generate interest for your event. When different brands come together to create an event that benefits the client, they stand a bigger chance of generating great traffic. You can also collaborate with influencers, marketers and keynote sponsors so they can use their marketing channels to generate more traffic for the event.

6. Hashtag

Creating a hashtag allows for information to circulate from different sources. It’s also useful for the company and attendees to find each other on different social media platforms. Additionally, your company can use the hashtag to keep track of mentions. Mentions are a great way to track how much traffic your event will likely generate.

7. Ad Campaigns

Create advertising campaigns that draw the viewer’s attention, compelling them to click on the ad. Information on the ads should be short and precise.

Final Thoughts

Most people think, ‘if you organize it, they will come.’ But will they? Use these tips to make sure they do, and set up your next business event for success.