In today’s hyper-connected and information-saturated world, public relations (PR) has evolved far beyond the traditional roles of securing media coverage and issuing press releases. It is now widely recognised as a core pillar of overall brand strategy. For any PR agency in Latin America, this means not only increasing visibility but also shaping public perception, influencing key stakeholders, and ultimately ...

Welcome to Ask Brien, the show with the answers to all your business questions! Host: Traci DeForge On today’s show, your cohost Traci DeForge takes over the show as Peter is on vacation.  Traci talks with her guest, Cyndee Harrison, Founder of Synaptic Approach.  Synaptic is a full-service marketing and public relations agency that takes a holistic approach to building your ...

Hiring a public relations (PR) agency in 2023 is no small task! Now that many teams are working remotely, you can choose from agencies located across the country—or maybe even around the world. Casting a wide net allows you to broaden your options and find the perfect agency fit for your team. Still, the task can be daunting. You’ll want ...

Organizing business events can be both stressful and thrilling for companies. Ronn Torossian advises that if done right, business events can be more fun and beneficial for both the hosts and the attendees. He also cites the importance of proper event promotion to maximize publicity for more impact. Torossian the founder of 5WPR and has experience in this aspect of ...

Ronn Torossian, founder of 5WPR says an elaborate public relations campaign can be expensive, time consuming and a daunting undertaking. Large companies have whole departments dedicated to running a PR machine. As a small business, this luxury might not be available so a successful PR campaign will require time and effort without breaking the bank. Here are a few points small businesses should keep ...

Ronn Torossian, the founder of 5WPR says the best way that companies can portray their credibility to the rest of the world is through public relations. When it comes to raising brand awareness and increasing sales, contrary to what many people think, public relations is one of the most cost-effective and efficient ways to achieve those goals. Strategies such as thought leadership ...

If you have found yourself here you have probably realized that there is a difference between PR and marketing. Whether this is a concept completely new to you or something you find yourself quite familiar with, are you aware of what these differences are? The major differences can be summed up as the PR team supports the larger brand of ...